Waldorf Astoria Dubai Palm Jumeirah Welcomes Burcu Betoner as New Commercial Director
Burcu brings a wealth of hospitality industry experience, with a career of 22 years, to the luxury resort. Her expertise spans a diverse portfolio of luxury hotel brands and includes work in prominent cities across Turkey, Azerbaijan and the United Arab Emirates. In this role, Burcu oversees sales, marketing, events and revenue strategies, emphasising driving revenue and ADR growth, and enhancing overall guest satisfaction at the property.
Dubai, UAE – 11 March 2025: Waldorf Astoria Dubai Palm Jumeirah, the luxurious resort with panoramic views overlooking the Arabian Gulf is pleased to announce the appointment of Burcu Betoner as the property’s new Commercial Director.
Prior to joining Waldorf Astoria Dubai Palm Jumeirah, Burcu was the Commercial Director at Conrad Dubai. Her first foray in the industry was as Sales at the Ritz-Carlton, Istanbul in 2002. Since then, she rose through the ranks with her outstanding track record, and held various leadership roles with brands like Hilton Worldwide, Kempinski AG, Deutsche Hospitality, Hyatt Hotels, Fairmont, Marriott and Emaar Hospitality.
“We are excited to have Burcu join us, her appointment adds great value to our team with her deep understanding of the industry and our target market. Her invaluable experience and strategic vision for the resort makes her the ideal fit to lead our commercial team,” General Manager, David Wilson said.
The Turkish professional is a member of the Tourism and Hotel Management Advisory Board at Bilkent University, where she graduated with high honours and was awarded a degree in Tourism and Hotel Management. On her new appointment, Burcu said: "It’s an honor and a privilege to be part of the team at Waldorf Astoria Dubai Palm Jumeirah. Looking ahead, we will work together to further enhance the property’s positioning as an award-winning luxury resort and continue promoting Dubai’s prominence as a world-class destination for luxury leisure stays and dining experiences, including weddings, social gatherings, and corporate events. At Waldorf Astoria Dubai Palm Jumeirah, our mission is to consistently deliver impactful guest experiences and foster meaningful connections through team-synergized attention to detail.”
Waldorf Astoria Dubai Palm Jumeirah is nestled on the crescent of the world-renowned Palm Jumeirah. The luxury resort offers 317 elegant rooms and suites, overlooking the Arabian Gulf and the iconic Dubai skyline. The beachfront property is also home to six restaurants & bars, including Social, our Italian restaurant; Mezzerie, our all-day dining venue; Palm Avenue, a poolside international kitchen; Sunset 55, a bohemian beach restaurant; Lao, our Asian restaurant; and Serafina Bar. Additionally, the resort features events and banqueting spaces, a kids' club, a spa, family and adult pools, a 200-metre private beachfront, and a wealth of other amenities.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 35 iconic properties that create a unique sense of place with a relentless commitment to sincerely elegant service, one-of-a kind experiences and culinary mastery in landmark destinations around the world. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.
