Strategic Hotel consulting has partnered with Kimi Räikkönen's Performance Coach Mark Arnall to bring F1 fitness solutions to the hotel industry
Switzerland based Strategic Hotel Consulting has expanded its collaboration with F1 health and fitness expert Mark Arnall to provide hotels with stronger offering in the field ofhealth and fitness.
Mark Arnall is a world renowned health and fitness professional with 24 years of experience working in Formula 1. Over the past 18 years with his role as F1 driver Kimi Rikknen's performance coach and physio, Mark has created programs on how to live a healthier life whilst travelling, looking at exercise, nutrition, sleep and stress, all of which have an impact on the immune system and overall health.
These programs are relevant not only to F1 champions but also to every day travellers. This in particular is the case in a post-covid world, as the virus has reinforced the importance of personal health, highlighting the need for a proactive versus reactive approach. Never has it been more important for hotel owners and operators to provide health and fitness solutions as part of their service and facility offering.
"I am delighted to extend the working relationship with Strategic Hotel Consulting and help hotel owners and operators to better service their guests when it comes to health and fitness", said Mark Arnall. "I personally travel over 240 days per year and have been frustrated how little hotels offer to travellers in terms of health and fitness solutions. Many of the programs I have developed for F1, such as in-room training, travel supplements and jetlag solutions, are easy to implement and these programs are relevant not only to top F1 drivers but to everyone who likes to stay healthy while travelling. The methods I usein F1 have been streamlined to the finest of detail over the 18 years that I have worked with Kimi Rikknen. Kimi is a living proof these methods are working as he is still driving and is in top condition at 40 years of age, despite the long career and extensive travelling. I look forward to sharing some of these health and fitness solutions with hotels for the benefit of guests."
The services offered will range from creation of in-room training programs and healthy FB offering to exclusive health hacks of F1 drivers packages, which include cutting edge methods to stay healthy and in-shape while travelling. Whilst the solutions require expert knowledge, the majority of them are space and cost efficient, easy to implement and therefore available and relevant to most owners and operators.
"The trend towards health and fitness in hotels has been evident for some time and covid has accelerated the necessity for hotels to offer these services", said Tea Ros, Founder and Managing Director of Strategic Hotel Consulting. "We are delighted to dig deeper into collaboration with Mark to better assist our clients to provide health and fitness solutions in hotels. Mark's track record and expertise is second to none and we are excited to share this expert knowledge for the benefit of the hospitality industry."
About Mark Arnall
Mark Arnall is a world renowned health and fitness professional with 24 years of experience in Formula 1. Over the past 18 years Mark has been a Performance coach and Physiotherapist to F1 driver Kimi Rikknen and prior to that worked with Mika Hkkinen and David Coulthard. Mark has worked at Ferrari, McLaren, Lotus and Alfa Romeo and won 3 F1 World Championships with his Drivers.www.markarnall.com
About Strategic Hotel Consulting
Strategic Hotel Consulting is an international management consulting firm specialising in hotel investments. The Switzerland-based company provides advice to owners, investors, developers and operators on how to optimise project investment, enhance asset value and maximise profitability.www.strategichotelconsulting.com.
