F&B Product Vs Market oriented companies:
Product oriented companies primary goal is to produce the product which are excellent from a technical point of view and also put a lot of effort on innovation.
Market oriented primary goal is to satisfy their customers and mostly focus on the market.
What are those company flaws?
Product oriented companies assume that consumers would be always happy with their technical and innovative product but they are not aware that so many of them do not have competencies to acknowledge the technical quality of product and services and some do not value innovation.
On the other hand, market oriented companies give most of their attention to the needs of market, unaware that they are lack of innovation.
The main point is that in Food & Beverage industry , some companies tend to have only one of this two orientation.these two can be combined in order to achieve the customer satisfaction as well as retaining them.
These two are the right combination to look for.