Step into the Spotlight: Paramount Hotels join Global Hotel Alliance and its Loyalty Program GHA DISCOVERY with Blockbuster Rewards
Paramount Hotels is now part of Global Hotel Alliance, the world’s largest alliance of independent hotel brands with 40 brands and more than 800 hotels in 100 countries.

18 November 2024, Dubai, UAE: Paramount Hotels is now part of Global Hotel Alliance, the world’s largest alliance of independent hotel brands with 40 brands and more than 800 hotels in 100 countries. Its award-winning loyalty program - GHA DISCOVERY - provides 28 million members with recognition, DISCOVERY Dollar (D$) rewards and exclusive experiences across its hotels and partners, both with and without a stay. This partnership brings an exciting opportunity for guests to enjoy Hollywood-inspired luxury while earning valuable rewards. Now, GHA DISCOVERY members can experience the magic of cinematic elegance at Paramount Hotels while earning D$ - making every stay more rewarding, more memorable and more exceptional.
A statement from Dean Rossilli, Senior Vice President of DAMAC Hospitality: “We are delighted to bring the cinematic allure of Paramount Hotels into the prestigious GHA DISCOVERY loyalty program, offering members worldwide an extraordinary opportunity to experience Hollywood glamour at our iconic hotels. This partnership is more than just about luxurious stays; it’s about curating immersive journeys that capture the essence of the Paramount legacy, ensuring our guests enjoy unforgettable moments infused with sophistication and style”.
Experience Hollywood Glamour at Its Finest
Paramount Hotel Dubai and Paramount Hotel Midtown now offer GHA DISCOVERY members exclusive perks beyond accommodation. From local dining and spa offers to one-of-a-kind experiences like chocolate-making masterclasses and live entertainment, every moment embodies the charm of Hollywood. Open to all members, regardless of tier, these experiences invite you to embrace exceptional moments in true Paramount fashion.
For all Titanium DISCOVERY members, Paramount Hotels offers an added indulgence: complimentary breakfast during each stay, exclusively for those who book directly.
Discover Paramount. Discover Rewards.
Step into the spotlight with our exclusive GHA DISCOVERY launch offer, where your stay at Paramount Hotels becomes a masterpiece. Immerse yourself in luxury and enjoy rewards that make every moment even more memorable.
- Spend $250+ and receive D$25
- Spend $400+ and receive D$50
- Spend $500+ and receive D$75
Book between November 14th and December 14th, 2024, for stays until March 31st, 2025.
D$ Validity for 12 months.
To unlock these exclusive rewards, be sure to book directly through the GHA DISCOVERY website, the GHA DISCOVERY app, or official Paramount Hotels channels.
Not a GHA DISCOVERY member? Join today and experience Hollywood-inspired luxury at Paramount Hotels. Turn each stay into a star-studded journey and let the rewards roll in—because every moment should feel like a scene from your favorite movie.
Not a member yet?
The stage is set script your next scene with us! Enjoy instant benefits and blockbuster rewards.
Visit ghadiscovery.com to create your account and start your Paramount adventure today.
Discover Paramount Hotels
For over a century, Paramount has been synonymous with cinematic excellence and storytelling mastery. Now, this legacy of glitz and glamour is embodied in two spectacular hotels that offer a quintessential Hollywood experience with a touch of five-star luxury. Welcome to Paramount Hotel Dubai and Paramount Hotel Midtown—where the magic of Tinseltown and the luxury of world-class hospitality converge.
Where You’ll Find Us
Our two iconic hotels are set in the heart of Dubai’s vibrant Business Bay. Paramount Hotel Dubai and Paramount Hotel Midtown embody the essence of Hollywood glamour, each designed with meticulous attention to detail by the legendary Paramount Pictures. These aren’t just hotels; they are cinematic experiences brought to life.
At Paramount Hotels, we are dedicated to delivering a unique and unforgettable experience where every detail radiates the magic of Hollywood. Our iconic and award-winning hotels are designed to set an immersive scene into the world of film and luxury, ensuring that every stay is as memorable as a blockbuster hit. From the moment you arrive at our hotels, you’ll be immersed in an ambiance of Hollywood sophistication. Our rooms and suites are thoughtfully designed to reflect cinematic grandeur, with bespoke design elements that cater to your every need. Whether you’re enjoying the opulence of our characterized suites or the chic ambiance of our A-List Suites, every space is designed to offer unparalleled comfort and style. In addition to all things glamorous, we embrace a sustainable luxury hospitality lifestyle, ensuring that your experience is both exceptional and environmentally conscious
About GHA and GHA DISCOVERY:
Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands with 40 brands and more than 800 hotels in 100 countries. Its award-winning loyalty program—GHA DISCOVERY—provides 28 million members with recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.3 billion in revenue and 10 million room nights in 2023.
Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit globalhotelalliance.com or ghadiscovery.com.