Mgr-Public Relations

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Mgr-Public Relations

Position Title: PR & Communications Manager
Reports to: Bvlgari Tokyo-Osaka Restaurant GM/Global PR office at Bvlgari Headquarters

JOB SUMMARY
As a PR & Communications Manager, you will be responsible for elevating the brand presence of Bvlgari Tokyo & Osaka Restaurants (Bvlgari Dolci, Bvlgari Ginza Bar, Bvlgari Il Cioccolato, Bvlgari Events and Bvlgari Il Caffe') through strategic public relations, influencer marketing, media collaborations, and event execution. This role requires close coordination with Headquarters to implement global initiatives while driving locally relevant campaigns. Additionally, you will oversee digital marketing efforts, sales promotions, and occasional advertising initiatives to enhance visibility and customer engagement.
Key Responsibilities
Public Relations & Media Engagement
• Build and maintain strong relationships with media editors to ensure consistent and high-impact coverage.
• Develop and execute press releases and editorial collaborations to maximize media exposure.
• Oversee influencer marketing initiatives to drive brand engagement and visibility.
• Lead the planning and execution of PR events, including guest bartender nights, seasonal launches, and media tastings.

Reporting & Communication Strategy
• Serve as a key liaison between Headquarters, Bvlgari Tokyo & Osaka Restaurants, and the Bvlgari Japan PR team, ensuring seamless communication and strategic alignment.
• Participate weekly in Bvlgari Japan's Marcom Meeting and PR Meeting, gathering valuable insights and sharing key updates with each outlet.
• Provide monthly reports to Headquarters summarizing PR activities, media coverage, and campaign performance.
• Develop and implement communication strategies to strengthen brand positioning and messaging, securing approval from Headquarters.
• Execute media outreach and stakeholder communications to reinforce the brand's market presence.

Sales Promotions & Digital Marketing (Supervise execution by junior team members)
• Oversee the creation of promotional tools for local items and events, including:
o Brochures & in-store promotional materials (POP)
o Newsletters (content review)
o Social media content and Instagram insights analysis
o Website management & Google Business management
o Product & promotional photography for digital platforms

Advertising & Digital Campaigns (Occasional)
• Manage social media advertising campaigns (Instagram Ads), ensuring strategic budget allocation and performance optimization.
• Implement and oversee Search Engine Marketing (SEM) strategies, including keyword research, ad copywriting, and bid management.
• Monitor and analyze Google Analytics, making data-driven optimizations for better engagement and ROI.

SKILLS
• Digital Literacy - Proficient in basic computer operations, including word processing, internet browsing, and standard office software. Experience with Canva, Illustrator, or other design tools is a plus.
• Fluent English Communication - Ability to read, write, and speak English fluently, ensuring clear and professional communication in an international setting.
• Effective Writing - Strong writing skills to craft clear, concise, and audience-appropriate communication, including emails, reports, and presentations.

MANAGEMENT COMPETENCIES
Leadership
• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution
• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively acts and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability
• Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.
o Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
o Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients.
o Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers' business strengths, weaknesses, and key issues that can inform sales strategies and plans.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Developed in partnership with jeweler and luxury products designer Bulgari, our select Bulgari Hotels & Resorts are located in major cosmopolitan cities and luxury resort destinations. Join our team and help deliver the excitement, timeless glamour and heritage of the Bulgari brand. In joining Bulgari Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.