Marketing Manager (Cluster Communications)

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Marketing Manager (Cluster Communications)

JOB SUMMARY

The Manager of Marketing Communications is responsible for excellently formulating and implementing marketing communications plans and other relevant action plans for property under the Cluster Marketing Communications Department in implementing their respective marketing communications plans. The Cluster Manager of Marketing Communication is also expected to develop and maintain good working relationship with his teammates and various stakeholders.

Cluster Properties being Serviced:

• Sheraton Manila Hotel
• Marriott Manila Hotel
• Courtyard by Marriott Iloilo

Reporting Line:

• Functionally reports to the Cluster Director of Marketing Communications, the Functional Leader who sets the annual Balanced Scorecard and collaborates with the home property Director of Sales and Marketing final performance evaluation score.
• Operationally reports to the main/home property Director of Sales and Marketing his Operational Leader who collaborates with the Cluster Director of Marketing Communications to ensure that the tools or platforms that only the Director of Sales and Marketing of the main/home property has access to will be utilized to facilitate the processing of necessary documents that the Functional Leader may need to fulfill his leadership obligation as well as for the Cluster Manager of Marketing Communications to fulfill his responsibilities especially for his main/home property. The Director of Sales and Marketing collaborates with the Cluster Director of Marketing Communications regarding final performance evaluation score and approval of leave credits.

Special Leadership Function:

• Co-heads and manages with his Functional Leader (Cluster Director of Marketing Communications) the Business Unit for Internal Stakeholders Relations, Media Relations, Media, Brand and Project under the Cluster Marketing Communications Department

CANDIDATE PROFILE

Education and Experience

• 4-year degree from an accredited college or university in Marketing Management, Business Administration, Hotel and Restaurant Management or Communication Arts.
• Preferably has at least five years' experience of working in a hotel, Integrated Resort or any hospitality or business communication related institution doing Marketing Communications or Corporate (Public Relations) Communications or Sales and Marketing of any related professional area

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals
• Maintains, updates, and manages all property websites.
• Evaluates Cluster Marketing Communication Job Orders filed by Internal Stakeholders to ensure document accuracy and completeness, and process the same for the timely delivery of requests.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g., signage).
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
• Manages marketing budget throughout year.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites that have the potential of providing business.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Develops strategic marketing plan for property, includes group, leisure and local efforts.
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities
• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
• Works with media buyer to plan and execute advertising.
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
• Assists property with materials, tracking/analysis and presentations to owners.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities
• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
• Ensures that property is following all corporate marketing guidelines.
• Approves all invoicing through MarrCom office.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be 'The World's Gathering Place'. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.