F&B Marketing Executive - The Westin Excelsior & The St.Regis Florence

Salary Details

Salary Description: Competetive Salary Offered

Job Description For F&B Marketing Executive - The Westin Excelsior & The St.Regis Florence

POSITION SUMMARY

The F&B Marketing Executive will be an essential support to our Marketing Manager in all her daily activities with a particular focus and attention on Food&Beverage, for The Westin Excelsior and The St. Regis Florence.
With a collaborative, proactive and innovative spirit, she/he must develop successful F&B MKT activities coordinating with F&B teams via engaging working relationships, both for internal and external stakeholders.
He/She will be the ambassador of the two Hotels, curating every detail, collateral, experience lived by our guests, improving brand awareness and driving F&B Revenue.

CANDIDATE PROFILE

Education and Experience
• High school diploma or GED;
• Degree or certification in Business/Marketing and Graphic Design,
• Degree in Hospitality with focus on F&B Marketing

Minimum of 2 years work experience in F&B Marketing.

Requirements

- Possesses managerial, strategic, and planning mindset with decision-making capability
- Acts as a dedicated Brand ambassador, embodying brand values, is presentable and confident.
- Strong knowledge of key marketing principles and channels
- Communication, storytelling and content writing skills
- Ability to multitask, work under pressure and solve problems efficiently
- Shows innovation, proactivity, and resourcefulness. Up to date with food and beverages trends and best practices with particular focus on the luxury market
- Teamwork, ability to interact & engage with internal and external stakeholders with kind and collaborative approach.
- Strong organizational skills, with an understanding of consumer digital trends.
- Working knowledge of InDesign, Canva, Photoshop, Meta platforms, SEO and Google Ads
- Fluent in written and spoken English and Italian

Responsibilities

Conducting Marketing Activities that Achieve Department Goals, with a strong focus on F&B.

The F&B Marketing Executive is responsible to create and promote on-brand F&B messaging to customers through various channels with the goal of enhancing the image of the restaurants, and bars of the hotel, driving consumer awareness and revenue, increasing market share, and building brand awareness.

- Ensure the proper execution of hotel-led F&B activities and events, managing the organization, curating every aspect from concept, operations with internal stakeholders and external suppliers, promotion and communication with media and influencers, following brand guidelines and Hotel goals, under the guidance of the Marketing Manager;
- Collaborate with the Marketing Manager to create, plan, and execute promotional programs to support Marketing goals and Hotel revenues.
- Lead and perform research studies to highlight consumer demographics and trends, and stay up-to-date with local and international best practices in the area of F&B Marketing, providing the Marketing Manager with useful insights and ideas. Seek and brainstorm on opportunities with the F&B Team.
- Plan, manage and execute F&B marketing campaigns, digital actions and maintain the image of direct (website, social media) and indirect (third party) digital and all offline channels with regular checks and content creation, making sure content is updated and reflecting Marketing & F&B goals as well as compliance with vanue brand standards and style guides.
- Prepare monthly recaps of F&B marketing activities, and prepare project marketing plans and reports, coordinating with the Marketing Manager and F&B Team.
- Develop and maintain positive and productive successful working relationships with other associates, especially with F&B Team, keeping high engagement.
- Manage Content Creation organizing photo and video shoots under the guidance of the Marketing Manager, creating and ensuring a correct distribution of the contents for property-collaterals, menu, brochure, online and social media channels and advertising.
- Ensure consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual properties.
- Develop a F&B dedicated calendar for social media to integrate with the hotels principle social media calendar.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand's unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. Be where you can do your best work, begin your purpose, belong to an amazing globalteam, and become the best version of you.