Dir-Marketing Communications

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Dir-Marketing Communications

JOB SUMMARY

Director of Marketing Communications is responsible for developing and executing strategic marketing plans to drive revenue and enhance brand awareness. This role involves overseeing all sales and marketing initiatives, managing budgets, and leading a team to achieve sales targets. The Director will collaborate with various departments to ensure a cohesive approach to marketing and customer engagement.

CANDIDATE PROFILE

Education and Experience

Required:
• High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.

OR
• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES

Managing Marketing Communications Activities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing "communications" report.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities

• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Works closely with the corporate and international press offices on developing story angles.
• Plays a key role in community and government relations as well as VIP handling.
• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
• Creates and organizes press promotional activities.
• Participates in the press events/trips organized by the regional PR offices as required.
• Conducts press blitzes when appropriate.
• Ensures press kit information is comprehensive and kept up-to-date.

Managing Advertising Activities

• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitors and maintains media schedules as well as prompt settlement of accounts.

Managing Direct Marketing Activities

• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
• Maintains budget control.

Manages Collateral

• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
• Ensures hotel information is updated regularly on the internet/intranet.
• Supervises the production and quality of all displays and temporary signage in hotel public areas.
• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
• Supervises the in-house graphic designer and/or print shop.

Campaign Development:

• Design and execute promotional campaigns that utilize social media to attract customers, such as contests, giveaways, and limited-time offers.
• Monitor campaign performance and adjust strategies based on analytics and feedback.

Brand Development:

• Enhance the restaurant's brand image through effective marketing campaigns and community engagement.
• Ensure consistent messaging across all marketing channels

Customer Engagement:

• Foster a strong online community by responding to customer inquiries, comments, and reviews across social media platforms.
• Implement strategies to encourage user-generated content and customer testimonials.

Sales Initiatives:

• Collaborate with the sales team to develop initiatives that convert online engagement into in-restaurant visits, such as exclusive social media discounts or events.
• Analyze foot traffic data and sales metrics to measure the effectiveness of social media efforts.

Event Promotion:

• Organize and promote events through social media to drive attendance, such as themed nights, live music, or special tastings.
• Collaborate with local businesses to co-host events that attract foot traffic.

Strategic Planning:

• Develop and implement comprehensive sales and marketing strategies to increase customer base and drive revenue.
• Analyze market trends and competitor activities to identify opportunities for growth.

Customer Engagement:

• Develop and execute customer loyalty programs and promotional events to increase customer retention.
• Implement strategies to gather customer feedback and improve service offerings.

Community Involvement:

• Represent the restaurant at community events and local networking opportunities to build relationships and promote the brand

Performance Analysis:

• Track and analyze social media performance metrics, including engagement rates, follower growth, and conversion rates.
• Prepare regular reports for management detailing the impact of social media initiatives on foot traffic and sales.

Training and Development:

• Train and guide staff on best practices for promoting the restaurant on social media.
• Encourage team participation in content creation and customer interaction online.

Brand Consistency:

• Ensure all social media communications align with the restaurant's brand identity and messaging.
• Maintain a consistent voice and aesthetic across all platforms.

Team Leadership:

• Actively cooperate with sales and marketing team to achieve performance goals.
• Conduct regular training sessions for team members.

Budget Management:

• Cooperate with DOSM in preparing and managing the marketing budget.

Collaboration:

• Work closely with the culinary and operations teams to align marketing strategies with menu offerings and service standards.
• Collaborate with external vendors and partners for promotional opportunities.

Performance Analysis:

• Monitor and analyze sales data and marketing campaign performance to evaluate effectiveness and make necessary adjustments.
• Prepare regular reports for upper management detailing sales trends and marketing outcomes.

Digital Marketing:

• Oversee the restaurant's online presence, including social media, website, and email marketing.
• Stay updated on digital marketing trends and technologies to enhance online visibility.

Social Media Strategy Development:

• Create and implement a comprehensive social media marketing strategy to increase brand awareness and drive foot traffic to the restaurant.
• Identify key social media platforms and trends that resonate with the target audience.

Content Creation and Management:

• Develop engaging content for social media channels, including posts, stories, videos, and graphics that showcase the restaurant's offerings and ambiance.
• Collaborate with the culinary team to highlight new menu items, special promotions, and events.

Collaboration with Influencers:

• Identify and collaborate with local influencers and bloggers to expand reach and attract new customers.
• Manage influencer partnerships to promote the restaurant through authentic content.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.

In joining Courtyard, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.