Content Creator/Social Media Executive

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Content Creator/Social Media Executive

POSITION SUMMARY

The Content Creator plays a crucial role in the marketing department of an organization. They are responsible for producing high-quality content across various platforms such as websites, social media, blogs, and email newsletters. The content creator is responsible for conceptualizing, writing, and editing content to engage the target audience and drive brand awareness.

Manage the day-to-day activities for social media channels. Establish long-range objectives and specify the strategies and actions to achieve them. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel's overall business.

Content Creation: Develop original content that aligns with the company's brand voice and objectives. Create compelling copy for blog posts, articles, social media captions, website landing pages, and email newsletters.

Research: Conduct thorough research on industry trends, target audience preferences, and competitor analysis to inform content creation. Stay updated with the latest news, events, and developments in the industry.

Collaboration: Work closely with marketing teams, designers, and other stakeholders to develop and execute content strategies. Contribute to brainstorming sessions and provide creative input for content campaigns.

Content Distribution: Utilize various channels to distribute and promote content, including social media platforms, email marketing, and content syndication. Monitor and analyze the performance of content and make data-driven decisions.

Content Editing: Review and edit content to ensure accuracy, clarity, and consistency. Coordinate with team members for feedback and revisions.

Quality Assurance: Adhere to brand guidelines, editorial standards, and SEO best practices. Conduct regular audits to ensure content is high-quality, engaging, and aligns with the company's values.

Content Strategy: Develop and implement a content calendar, ensuring content is created and distributed consistently. Monitor and analyze content performance and make data-driven recommendations for improvement.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

When you join the Sheraton family, you become a member of its global community. We've been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you're a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be 'The World's Gathering Place'. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.