Cluster Food & Beverages Digital Marketing

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Cluster Food & Beverages Digital Marketing

JOB SUMMARY

Serves as the digital subject matter expert (SME), focusing primarily on Paid Media, to hotels participating in the MSB Marketing Shared Service Organization. Works closely with the Sr. Manager/Manager to strategize, plan, direct and coordinate activities across multiple digital work streams to verify strategies and tactics are implemented according to hotel business needs across up to 50+ hotels. Verifies the successful execution and analysis of digital deliverables in a timely matter and within budget.

CANDIDATE PROFILE

Education and Experience

Required:
• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Managing Work, Projects, and Policies
• Verifies effective client communication.
• Collaborates with Marketing Shared Services colleagues on the overall marketing strategy, serving as the digital expert.
• Engages frequently with Marketing Shared Services team to verify alignment, pull-through, and two-way communication about the status, performance, opportunities, and issues related to paid media and other digital initiatives.
• Participates in stakeholder communications as needed.
• Collects information regarding hotel needs and expectations, answers questions about paid media, digital channels and Marriott initiatives.
• Verifies appropriate documentation is delivered throughout program engagement.
• Monitors the impact of the program versus goals and proactively communicates with Sr. Manager/Manager about need for changes in strategic direction.
• Manages program deliverables within expected timelines.
• Works with Manger, Field Marketing (Shared Service), to have paid media budgets are uploaded in their corresponding platforms to verify all program deliverables are executed on time.
• Reviews all paid media deliverables to verify that they are on strategy and achieving set media goals.
• Establishes digital key performance indicators (KPIs) and adjusts program strategy and tactics based on hotel needs.
• Makes strategic recommendations for additional services/tactics to enhance the program to meet property goals.

Analyzes Results and Reports on Progress
• Monitors program results and business goals on an ongoing basis, exercising critical and analytical thinking of results.
• Reviews monthly reports to illustrate the impact of digital marketing initiatives and program tactics across various online verticals.
• Schedules and leads monthly meetings with Sr. Manager/Manager to communicate program results; provides insights and answers questions about hotel performance in the respective digital channels.
• Proactively looks for opportunities and makes recommendations for additional services/tactics to enhance the program.
• Serves as the Digital Subject Matter Expert to address hotel/owner questions on behalf of/in partnership with the Manager, Field Marketing.

Supporting Operations
• Provides feedback to continually improve work processes and systems that support program execution.
• Solicits feedback from properties to verify program tactics meet their needs and demands.
• Establishes and maintains complete and up-to-date information on all property's status and performance.
• Actively seeks out opportunities to learn more about the digital industry.

Additional Responsibilities
• Attends and participates in all relevant internal and external meetings.
• Informs, updates, and provides information to managers and co-workers in a timely manner.
• Presents ideas, expectations, and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with internal customers and department managers.
• Manages time effectively and conducts activities in an organized manner.
• Performs other reasonable duties as assigned by manager.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world's top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.

Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.

Your role will be to ensure that the "Gold Standards" of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.

In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.