Business Development Manager

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Business Development Manager

Business Development Manager

The Business Development Manager will be instrumental in driving the growth and expansion of our restaurant operations. This role involves identifying new business opportunities, forging strategic partnerships, and developing innovative marketing strategies to attract new customers while enhancing the experience of existing ones.

1. Market Research:

- Conduct comprehensive market research to identify trends, customer needs, and competitive landscape to inform business strategies.

2. Strategy Development:

- Develop and implement business development strategies that align with the restaurant's goals and vision.

- Create and execute comprehensive sales and marketing strategies for food and beverage venues to expand the customer base and drive revenue.

- Analyze market trends and competitor activities to uncover growth opportunities for food and beverage venues.

- Prepare regular reports on business development activities and results for senior management for food and beverage venues.

3. Sales Initiatives:

- Represent the restaurant at community events and local networking opportunities to build relationships and promote the brand.

- Collaborate with the sales team to create initiatives that convert online engagement into in-restaurant visits, such as exclusive social media discounts and events.

- Work with external vendors and partners to explore promotional opportunities.

- Analyze foot traffic data and sales metrics to assess the effectiveness of social media efforts.

4. Sales Growth:

- Identify and pursue new sales opportunities through networking, outreach, and promotional activities.

- Monitor and analyze sales performance data, adjusting strategies as necessary to meet targets.

5. Campaign Development:

- Design and execute promotional campaigns leveraging social media to attract customers, including contests, giveaways, and limited-time offers.

- Monitor campaign performance and adjust strategies based on analytics and feedback.

6. Brand Development:

- Enhance the restaurant's brand image through effective marketing campaigns and community engagement initiatives.

- Ensure consistent messaging across all marketing channels.

7. Event Promotion:

- Organize and promote events through social media to drive attendance, such as themed nights, live music, or special tastings for food and beverage venues.

- Collaborate with local businesses to co-host events that attract foot traffic.

8. Customer Engagement:

- Establish and maintain relationships with key stakeholders, including regular guests, corporate clients, embassies, vendors, and community partners.

- Foster a strong online community by actively responding to customer inquiries, comments, and reviews across social media platforms.

- Implement strategies to encourage user-generated content and customer testimonials.

- Develop and execute customer loyalty programs and promotional events to enhance customer retention.

- Gather and analyze customer feedback to improve service offerings.

9. Marketing Initiatives:

- Collaborate with the marketing team to design and implement campaigns that drive traffic to the restaurant.

- Ensure all social media communications align with the restaurant's brand identity and messaging.

- Maintain a consistent voice and aesthetic across all platforms.

- Oversee the restaurant's online presence, including social media, website, and email marketing.

- Stay updated on digital marketing trends and technologies to enhance online visibility.

- Create and implement a comprehensive social media marketing strategy to increase brand awareness and drive foot traffic to the restaurant.

- Identify key social media platforms and trends that resonate with the target audience.

10. Content Creation and Management:

- Develop engaging content for social media channels, including posts, stories, videos, and graphics that showcase the restaurant's offerings and ambiance.

- Collaborate with the culinary team to highlight new menu items, special promotions, and events.

11. Collaboration with Influencers:

- Identify and collaborate with local influencers and bloggers to expand reach and attract new customers.

- Manage influencer partnerships to promote the restaurant through authentic content.

Qualifications:

• Knowledge of Sales and Marketing, or a related field.
• Proven experience in business development, sales, or marketing, preferably in Armenian market - the restaurant or hospitality industry.
• Strong communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• A passion for the restaurant industry and a keen understanding of market dynamics.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunities for career growth and advancement.
• A dynamic and supportive work environment.
• Employee discounts and benefits.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Courtyard, we're passionate about better serving the needs of travelers everywhere. It's what inspired us to create the first hotel designed specifically for business travelers, and it's why the Courtyard experience today empowers our guests, no matter the purpose of their trip. We're looking for achievers who are passionate about providing a guest experience that goes above and beyond, enjoy being part of a small yet ambitious team, and love learning how to always improve - all while having fun.

In joining Courtyard, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.