The St. Regis Saadiyat Island Resort and Al Wathba, a Luxury Collection Desert Resort & Spa, Abu Dhabi Announce New Director of Marketing

Abu Dhabi, April 24^th 2023 – Alina Abramovich has been granted the position of Multi-Property Director of Marketing of The St. Regis Saadiyat Island Resort and Al Wathba, a Luxury Collection Desert Resort & Spa, Abu Dhabi.

Boasting over 10 years of experience in luxury hospitality PR and marketing, Alina is a highly skilled communications professional who brings a proven track record for achieving exceptional results for prestigious global properties. 

A Global Marketing graduate and brand ambassador for the University of Westminster in London, her illustrious career has seen her take on important roles at award-winning international hotel chains such as Kempinski, Radisson and Accor, and be recognised in the 2022 Hotelier Middle East Marketing Power List.

Bringing a wealth of experience in all aspects of marketing, advertising, public relations and event planning, she comes straight from her most recent position as Director of Marketing at Kempinski Hotel Mall of the Emirates in Dubai, where she oversaw the creation and management of the brand identity for the hotel and all its outlets.

Now, in her new capacity, Alina will be responsible for developing and executing marketing strategies for The St. Regis Saadiyat Island Resort and Al Wathba, a Luxury Collection Desert Resort & Spa, Abu Dhabi. Her high-powered role will also encompass other important tasks such as creating cutting-edge marketing campaigns, and promoting the positioning of both palatial hotels to drive further business growth.

Moustafa Sakr, Area General Manager, Luxury Hotels & Resorts, Abu Dhabi at Marriott International said: "We are thrilled to welcome Alina Abramovich to our team as Multi-Property Director of Marketing. With her extensive experience in the luxury hospitality industry and her expertise in marketing, we are confident that she will be a valuable asset to our team and play a key role in boosting the success of both her properties. Her diligent, detail-orientated and dedicated character and positive outlook perfectly complement the distinguished and authentic spirit of both hotels, and I am excited to see how she grows and matures into her role.”

Alina Abramovich, Multi-Property Director of Marketing at The St. Regis Saadiyat Island Resort and Al Wathba, a Luxury Collection Desert Resort & Spa, Abu Dhabi, added: “I am thrilled to take on this new role with two of the most special, exclusive and unique luxury properties in the UAE. It is an honour to work with such world-renowned luxury hotel brands and to be given the chance to devise and implement their marketing strategies, and I am so happy to have such a talented team supporting me. I look forward to collaborating further with colleagues across the organisation, and delivering even more transformational and memorable experiences for sophisticated travellers from across the globe."

About The St Regis Saadiyat Island Resort, Abu Dhabi

Stay Exquisite

Located on the pristine beach of Saadiyat Island and framed by the distinguished Saadiyat Beach Golf Course, The St. Regis Saadiyat Island Resort, Abu Dhabi is the ideal destination for the discerning, well-traveled connoisseur.

The resort features 376 guestrooms, all with private terraces, offering panoramic views of the turquoise-blue sea, golf course, or resort gardens. Spaces range from the intimate to the grand, from rooms of 55 sqm with 10 sqm balconies to the majestic Royal Suite, a 2,000 sqm lavishly appointed duplex that features one to three bedrooms, a private pool and a spacious, ocean-facing terrace.

Situated within the grounds are Iridium Spa, Sandcastle Club for children, tennis and squash courts and the 3,500 square-meter St. Regis Athletic Club. Guests can pamper their palates in no fewer than six restaurants and bars. MAZI Abu Dhabi is a modern Greek restaurant, created by husband-and-wife duo Adrien Carré and Christina Mouratoglou, which can house up to 120 guests. Featuring live cooking stations and Mediterranean-influenced specialties, Oléa offers a delightful dining setting and was named ‘Best Brunch in Abu Dhabi’ by BBC.com and Best International Brunch by Time Out Abu Dhabi Restaurant Awards in 2018.

Meanwhile, guests at Sontaya can broaden their culinary horizons by sampling the Asian delicacies that earned it the 2019 FACT Dining Award for ‘Favorite South-East Asian Restaurant’. The Manhattan Lounge is the place to start the evening or finish the day on a strong note, with unbeatable beverage offers. The Drawing Room, with its open lounge and inviting sofas, offers the delightful tradition of afternoon tea. Buddha-Bar Beach Abu Dhabi brings exquisite Asian-fusion cuisine and cocktails right to the seafront. The remarkable venue has received multiple awards since its launch in 2018, including Highly Commended Asian Restaurant and Best Romantic Restaurant at Time Out Abu Dhabi Restaurant Awards 2018.

Inspired by the distinctive, century-old legacy of New York’s Astor family, The St. Regis Saadiyat Island Resort, Abu Dhabi is the city’s first true beach resort. Combining a unique blend of refined elegance with enduring heritage, the resort stays true to the Astor vision of creating “the finest hotel in the world.

About St. Regis Hotels & Resorts

Combining classic sophistication with a modern sensibility, St. Regis Hotels & Resorts, part of Marriott International, Inc., is committed to delivering exceptional experiences at over 40 luxury hotels and resorts in the best addresses around the world. Since the opening of the first St. Regis hotel in New York City over a century ago by John Jacob Astor IV, the brand has remained committed to an uncompromising level of bespoke and anticipatory service for all of its guests, delivered flawlessly by signature St. Regis Butler Service. For more information and new openings, visit stregis.com or follow Twitter, Instagram and Facebook. St. Regis is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enrol for free or for more information about the program, visit MarriottBonvoy.marriott.com.

About Al Wathba, a Luxury Collection Desert Resort & Spa

Set within the dramatic landscape of the Arabian desert, Al Wathba, a Luxury Collection Desert Resort & Spa, Abu Dhabi feels as though it is a world away. An accessible escape less than an hour’s drive from the heart of the UAE’s capital city, this new desert resort offers intimacy, tranquility, natural beauty, and a hint of adventure, all suffused with indulgent luxury and locally inspired details. Surrounded by an endless sea of rolling dunes, entering the world of Al Wathba is to discover the classic Bedouin villages of yore, with 99 guest rooms, suites and villas spread across quiet grounds dappled by the shade of palm trees and decorated with traditional artwork and fine Arabesque details. Though boutique in size and spirit, there is no shortage of options when it comes to entertainment and dining, with a sprawling spa, a pool overlooking the desert panorama, six globally inspired restaurants and activities that unlock the secret gems of this unique and unforgettable destination.

About The Luxury Collection® Hotels & Resorts

The Luxury Collection®, part of Marriott International, Inc., is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 119 of the world's finest hotels and resorts in more than 30 countries and territories. All of these hotels, many of them centuries old, are internationally recognized as being among the world's finest. For more information and new openings, visit theluxurycollection.com or follow Twitter, Instagram and Facebook. The Luxury Collection is proud to participate in Marriott Bonvoy, the new name of Marriott’s travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.