Marriott Bonvoy Mobile App Refreshed to Offer a More Intuitive and Personalised Experience
In anticipation of increased desire for travel, the mabile app includes new booking options, enhanced customisation for contactless experiences and tailored ways to earn and redeem points beyond the stay toward free nights
DUBAI, February 11,2021:Marriott Bonvoy, the travel marketplace andhighly awarded travel program from Marriott International,has released a redesigned, more intuitive version of its mobile appin anticipation of increased desire and demand fortravellater thisyear. As a part of the refresh, members residing or visiting the UAE can access a QR code in the app that can be scanned at select on-property restaurants to earn and redeem points for food and beverage purchases. The programme also announced that the app will be available in Arabic from August.
As thecenterpiece of the companys mobile-first mindset,theMarriott Bonvoyapp ensuresguests receive thebest available rate;enjoyprogramme benefits such as exclusive member rates and accruing points for stays; andenables members to customise theirexperience.
Featuringnewtravelshopping optionsbased on inspiring destinations and access to more of Marriotts vast travel offerings,such as destinationtours and activities,the appnow offersmemberseven morepersonalisedrecommendations and offersso members can maximisetheirpointsearned both whiletraveling and even when they are not.
The app willmake it easier for gueststochoose acontactless optionforcheck-in and check-out,easy access to mobile keys, and the ability torequestservicesand amenitiesviachatand mobile requests.
More and more members are using the Marriott Bonvoy Mobile App, which offers mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. In participating hotels, Guests who opt into the Mobile Key service via the app can receive a virtual key to their phone, without the need for a traditional plastic room key, in hotels that offer this service. Guests receive an alert when their key is activated following a Mobile Check-In. Mobile key is currently offered at approximately 4000 properties worldwide. Almost half of Marriott Internationals hotels in Europe, Middle East Africa are now live with Mobile Key, with many more preparing for their implementation during 2021.
While nearly a million people used the app to become members of Marriott Bonvoy in 2020, travellers not yet ready to join (for free) can still search and book stayseasier than before.
"The pandemic has accelerated the trend of digitalisation in the travel sector. Digital platforms, which have long been the preferred source of content and commerce for Millennials and Gen-Z, will increasingly become a source of both inspiration and sales embraced by all generations. TheenhancedMarriottBonvoyMobile appis a must-have travelcompanion.Itsimplifiesthetravelplanningprocess,allows for a frictionlessexperiencebefore andduringyourstayand gets smarter the more you interact with it,"saidNeal Jones, Chief Sales Marketing Officer, Marriott International, Europe, Middle East Africa."TheMarriott Bonvoy Mobile app offerstravellersaccess to so much,whether it isthe breadth ofour global portfolio of 7,500hotelsamong our 30 brandsor home rentals, to destinationexperiencesandcustomisablecontent for travelinspiration. Through tailored offers, members canlearnhow to earnhundreds of thousands of points just by booking stays, booking a Day Pass to work from a hotel or going about their daily lives."
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What's new on the Marriott Bonvoy mobile app:
NewShopping andBooking Options: Work Anywhere with Marriott Bonvoy Day, Stay and Play passes (Select destinations) and Marriott Bonvoy Tours Activities are all nowavailablethrough in-app browsing. By bookingvia the app, guests are guaranteed the lowest rateavailableand isone of the waysmembers can earn points and receiveon-property benefits during stays.
More Customisation During the Stay:Improvements and additions to mobile requests and mobile key enable members toget more from theirexperience andchoose to minimise contact and better maintain social distance.
- MobileKey,available at over 4000 properties,is now accessible on the home screen once checked in.Making it easy to skip the desk and minimize social interactions. Almost half of Marriott Internationals hotels in Europe, Middle East Africa are now live with Mobile Key.
- MobileRequestsnow containsmore one-touch-buttons so users can order a cot, along with bath towels, pillows, bath products and more, as well as the ability to chat directly with hotel staff.
Making it Easier for Members to Earn Points: Members can capitalise on points promotions relevant to them on the home screen and their account page,
Updated Searching Booking with New, Dynamic Map:Users can search and book accommodations by hotel brand, destination, price or points needed for a free night's stay.
And More Improvements for the Frequent App Users:
- Updated Marriott Bonvoy account profile page highlighting personalised promotions, on-property benefits to take advantage of during stays and full account activity.
- Member numbers can be copied and pasted onto other web-based forms.
- FaceIDandTouchIDautomatically engage after the first login.
- Room numbers will now appear on the home screen.
An ever-expanding travel programme, Marriott Bonvoy connects 30 extraordinary hotel brands with 7,500 properties located in 132 countries territories, 20,000 premium and luxury vacation home rentals, and tens of thousands of tours activities enabling members countless ways to earn and redeem points for a perfect and personalised travel experience. The refreshed Marriott Bonvoy mobile app provides easy accessto points earning opportunities, as well as the ability to sign-up for and earn points with the Marriott Bonvoy co-brand credit cards, providing additional ways beyond the stay for members to earn points.
The app is currently available in seven languages - English, Spanish, French, German, Japanese, Korean, Chinese. Four additional languages will be added later this year including Italian (April), Russian (May), Portuguese (June) and Arabic (August). The improved app experience launches first on Apples iOS operating system which accounts formostMarriott Bonvoy app users followed the Android operating system later this year.
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About Marriott Bonvoy:
Marriott Bonvoy is the award-winning travel program from Marriott International comprised of a portfolio of 30 hotel brands, a vacation home rental offering, all-inclusive resorts and hundreds of thousands of experiences. Members can earn and redeem points for stays and more, accelerating the points they earn with co-branded credit cards. The program offers more than 300,000 destination tours and activities, as well as exclusive experiences on Marriott Bonvoy Moments. When members book direct on Marriott.com they receive perks including free and enhanced Wi-Fi and exclusive member-only rates, and on the Marriott app they enjoy mobile check-in and checkout, Mobile Requests and, wherever available, Mobile Key. To enroll for free or for more information about Marriott Bonvoy, visitMarriottBonvoy.com. To download the Marriott app, gohere. Travelers can also connect with Marriott Bonvoy onFacebook,TwitterandInstagram.
Muzammel Huque Chy
Makkah, Saudi Arabia