The new Director of Sales and Marketing Hekmat Amer is set to further develop the hotel with his 12 years of extensive experience
United Arab Emirates, Dubai, 8 November 2022: Jumeirah Creekside Hotel, the vibrant art hub, and incubator of creative talent are continuing on its path of accelerated growth with the appointment of its new Director of Sales and Marketing Hekmat Amer.
With the ongoing expansion of the hotel’s portfolio, the new appointment will drive sustained growth for the city hotel’s proposition on an international, regional and local level, further employing Jumeirah Group’s vision and goals of becoming a leading international hotel group operating in the pure luxury segment.
Honing a wealth of experience in the hospitality industry over the last 12 years, Hekmat’s career has focused on implementing strategic marketing plans, attracting new business, and managing sales and marketing operating budgets. Hekmat has previously developed and managed high-profile luxury resorts across the Emirate, working for leading luxury brands including the Marriott Hotels chain. In his new role as Director of Sales and Marketing at Jumeirah Creekside Hotel, Hekmat is committed to demonstrating his creative approach to lead the hotel in achieving its key revenue budgets.
About Jumeirah Group:
Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 25 luxury properties across the Middle East, Europe, and Asia.
The group boasts some of the most prestigious and captivating properties in the world, from the iconic flagship hotel and the timeless pinnacle of luxury, Burj Al Arab Jumeirah, and lavish Arabian palaces across Dubai’s Madinat Jumeirah, to its contemporary Maldivian island paradise at Olhahali Island and art-inspired dolce vita on the island of Capri. Whether a modern twist on a British classic in the heart of Knightsbridge at The Carlton Tower Jumeirah or a futuristic setting at Jumeirah Nanjing, Jumeirah’s name is synonymous with service excellence, crafting exceptional experiences for everyone who walks through its doors.
Beyond its properties and resorts, Jumeirah Group is also dedicated to destination dining experiences, combining the most authentic and diverse cuisines with spectacular settings to create those unforgettable moments worth sharing. With over 85 restaurants across its portfolio, Jumeirah Group’s award-winning homegrown concepts including Sal, KAYTO, Shimmers, Al Mare, Pierchic, and French Riviera, enjoy an enviable reputation for culinary excellence, with ten featuring in the Gault&Millau UAE 2022 guide. The group also has three Michelin-starred restaurants – Shang High, L’Olivo, and Al Muntaha.
The health and safety of guests and colleagues remains Jumeirah Group’s utmost priority and as such, the group has implemented a series of protective measures across all of its hotels and strictly adheres to each market’s respective government directives.
Marafhel Malabanan
Dubai, United Arab Emirates UAE