International Trading Franchises LLC (ITF) is a premier UAE-based retailer with a strong focus on the F&B sector. ITF was established in Dubai in 2003 by the shareholders of The Saeed & Mohammed Al Naboodah Group, one of the most prominent family conglomerates in the UAE.

With a vision to be recognized as the region’s leading retailer, operating international brands to the highest standard; International Trading Franchises LLC aims to identify food franchises for development in the Middle East and create innovative concepts offering new products at competitive prices to the local consumer.

Today, International Trading Franchises LLC employs over 200 staff members and operates four brands across the UAE, namely Tony Roma's, Jamaica Blue Fine Coffees, Villa Beirut, and Beaver Tails.