Vice President - Commercial, Greater China

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Vice President - Commercial, Greater China

Description

Position Summary

The VP Commercial, Greater China is responsible and accountable for Greater China's total revenue generation, market share growth, direct channel contribution, loyalty penetration, brand integrity, clarity, loyalty and development. The position is accountable for the detailed planning and execution of the Sub-Regional Commercial strategy and leading a high performing team.

Position Responsibilities / Essential Functions

COMMERCIAL SERVICES (Greater China)

• Devise and ensure Sub-Regional commercial strategy is aligned with the overall enterprise goals.

• Prioritize activities that will create maximum impact on market share, loyalty, direct channel contribution, brand value, management fees, hotel profitability and consumer, associate and owner engagement and satisfaction.

• Bring the team together to achieve the sub regional goals and understand which functional levers to pull, depending on the goal.

• Ensure that the Sub-Region, Areas and Hotels are equipped with strong and adequate sales, revenue and marketing strategy, resources, training and tools to maximise efficiency and productivity and achieve market share, direct channel contribution, loyalty, revenue and brand goals.

• Provide proactive sales, digital, marketing, revenue management, pricing, distribution support, S&M training to new hotels to aid speedy ramp up

• Support existing hotels directly or through Area teams when performance rectification is required.

• Ensure the smooth transition and implementation of new tools.

• Support Global / Regional / Sub-Regional brand initiatives and localization from an above-the-line and online media, aesthetic and operations perspective and ensure effective roll out through the Region.

• Oversee digital marketing/e-commerce, brand marketing, corporate communications, Hyatt Loyalty and Partner programs, consumer insight and analytic teams in conjunction with the respective corporate functional heads to ensure the needs of the Greater China are met and to support global initiatives.

• Coordinate and guide the preparation of the function's budget.

• Oversee the marketing resources and funds, and control of departmental expenses.

• Review annual top line hotel budgets and forecasts to ensure maximum market share and revenue growth within Region.

• Assist Feasibility and Development with Sales and Marketing data for new properties and acquisitions, develop pre-opening Sales and Marketing plans and approve individual hotel Pro-formas as needed.

• Support development teams with pitches for strategic and iconic properties.

• Collaborate with ASPAC Sales Operations, Distribution, Revenue Management, Hyatt Sales Force and Marketing and other functional leaders to increase revenue and ensure the hotel team brings their brand to life.

• Ensure the smooth transition and implementation of new global/regional tools.

Leadership

• Primary responsibility is as a senior leader of the Sub-Region with specialized expertise in commercial services

• Play an integral role in the overall achievements of the Sub-Region's diverse objectives, staying focused on the strategic priorities.

• Demonstrate behaviors consistent with Hyatt's Higher Purpose of Care and Hyatt's Core Values of Care, Integrity, Humility, Creativity and Fun.

• Is a role model for Hyatt's Leadership Profile and as a Leader of the Business

• Creates success for and through others.

• Takes responsibility for growing the next generation of leaders.

• Always listens and learns.

• Provides expertise to others to enhance their skills and abilities. Takes pride in developing others.

• Demonstrates agility in the face of continuous change and in dynamic environments.

• Encourages individuals to take risks, experiment, and learn from failure.

• Stays relevant in the market to fulfil the organization's goals and purpose.

• Prioritize what is best for the business. This is critical to the success in this role.

• Bring others together to achieve common goals. Be strategic and future oriented.

• Make sense out of complexity by simplifying.

• Make quick decisions based on sound judgement.

• Effectively interact with people of diverse socioeconomic, cultural, disability and ethnic backgrounds and foster understanding.

Qualifications
Experience

• 10 to 20 years of sales and marketing experience. Prior experience in hospitality or travel industry would be an advantage.

• 5 to 10 years of sales and/or marketing leadership experience

• China experience in the similar capacity and Mandarin language skills are a plus

• Interaction with and understanding of diverse cultures

• Proven track record of leading successful teams and achieving designated goals and objectives

• Proven track record of developing and nurturing colleagues

• Successful engagement with corporate and hotel teams, owners and their representatives

• Business planning, budgeting and oversight

Skills and Abilities

• Ensure the company's higher purpose based on Care remains the guiding light for all activities.

• Identify and understand the objectives, issues and opportunities faced by the Region/Greater China and develop strategy to meet goals, seize opportunities and overcome challenges.