Cesar Mora, Director of Sales Marketing - GOLDEN TULIP AL JAZIRA HOTEL RESORT, United Arab Emirates UAE

Cesar Mora

Director of Sales Marketing - GOLDEN TULIP AL JAZIRA HOTEL RESORT

Dubai, United Arab Emirates UAE

I worked as Director of Sales & Marketing in previous hotels, consistently delivering results that contribute to the mission and overall the success of the hotel by accomplishing performance objectives focused on business revenues, guest and associate satisfaction, effectiveness, and efficiencies. As a Director of Sales & Marketing, I am committed to delivering Total Quality Management by providing: * Direction, leadership, and strategic management to the team * Revenue Management, strategic pricing through market research, segmentation, value creation, and consumer psychology * Specialized Travel & Trade Segment + OTA channels * Handles Groups, Events, and Conferences * Effective decision making and problem-solving I believe that being in the industry for over 20 years, I am qualified for this position to manage and run this department as I’ve been involved in the hotel operation departments in my previous hotels. I believe that I have more to achieve and do if I will be at another level of the position such as Director of Sales in your well-esteemed organization. I have more plans and actions for better and modern processes and procedures that will be helpful for the company’s success.

Basic Info

Industry: Hotels & Resorts

Department: Sales and Marketing-PR

Job Level: Director

Nationality: Philippines

Current City: Dubai

Current Country: United Arab Emirates UAE

Education Level: Diploma

Education

Distant Learning - Bachelor of Business Admin
August 2007 - May 2008

Corllins University , Australia
Bachelor of Business Administration
June 1982 - March 1986

The University of Manila, Philippines

Experience

Director of Sales & Marketing
2017 - 2020 (3 Years)

GOLDEN TULIP AL JAZIRA HOTEL & RESORT, United Arab Emirates UAE
* Manage the operations of the Sales & Marketing Department.
* Develop and execute marketing plan, sales strategies for the hotel to ensure revenue and room sales goals are achieved.
* Plans and oversees the hotel’ advertising and promotion activities including print and social media.
* Develops and recommend pricing strategy.
* Handles DMC’s, Tour Operators, Travel Agencies and E-Commerce.
* Participates in Local and International Trade Fairs, Exhibition and Road shows in collaboration with DCT and DTCM.
* Develop awareness and reputation of the hotel and the brand in the local community.
Director of Sales Marketing
2015 - 2017 (2 Years)

CASSELLS AL BARSHA HOTEL DUBAI, United Arab Emirates UAE
* Manage the operations of the Sales Marketing Department. br* Develop and execute the marketing plan, sales strategies for the hotel to ensure revenue and room sales goals are achieved. br* Plans and oversees the hotel’s advertising and promotion activities including print and social media. br* Managed all aspects of B2B and B2C br* Handles DMC’s, Tour Operators, Travel Agencies br* Participates in Local and International Trade Fairs, Exhibitions, and Roadshows in collaboration with DCT and DTCM. br* Develop awareness and reputation of the hotel and the brand in the local community.
Director of Sales
2015 - 2015 (0Months)

RAMEE ROSE HOTEL, TECOM, United Arab Emirates UAE
* Manage the operations of the Sales Department.
* Direct day-to-day sales activities, tasks and establish performance and development goals for team members.
* Achieve budgeted revenues and personal/team sales goals and maximized profitability.
* Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries.
Director of Sales & Marketing
2013 - 2014 (1 Year)

COSMOPOLITAN HOTEL DUBAI, United Arab Emirates UAE
* Manage the operations of the Sales & Marketing Department.
* Develop and execute the marketing plan, sales strategies for the hotel to ensure revenue and room sales goals are achieved.
* Plans and oversees the hotel’s an advertising and promotion activities including print, electronic and direct mailings.
* Develops and recommends pricing strategy that for the organization which will result in the greatest share of the market over the long run.
* Prepares and regularly updates Sales & Marketing Department Budget, in cooperation with the General Manager and Financial Controller ensuring targets are met and costs are effectively controlled.
* Develop a strong team through on the job training, targets and goals, set up monthly strategic sales action plans and performance reviews.
* Direct day-to-day sales activities, tasks and establish performance and development goals for team members.
* Develop awareness and reputation of the hotel and the brand in the local community.
* Provides customer intelligence in evaluating the market and economic trends that lead to changes in sales strategy to meet expected goals.
Director of Sales & Marketing
2009 - 2013 (4 Years)

CASSELLS AL BARSHA HOTEL DUBAI, United Arab Emirates UAE
* Create and implement sales pre-opening business plan, recruiting, training, working on standard operating procedures, branding, implementing online and offline campaigns that drive measurable occupancy, average rates, food and beverage, and other hotel outlets sales.
* Direct day-to-day sales activities, tasks and establish performance and development goals for team members.
* Establish and monitor the expense budgets for the office, Sales Managers, and Executives and keep actual expenses on agreed budget levels.
* Achieve budgeted revenues and personal/team sales goals and maximize profitability.
* Monitor the team performance to the highest achievements and motivate them to develop their potentials.
Director of Sales & Marketing
- 2007 (2007 Years)

CASSELLS GHANTOOT HOTEL & RESORT ABU DHABI, United Arab Emirates UAE
* Manage the operations of the Sales & Marketing Department.
* Direct day-to-day sales activities, tasks and establish performance and development goals for team members.
* Establish and monitor the expense budgets for the office and the Sales Managers and keep actual expenses on agreed budget levels.
* Achieve budgeted revenues and personal/team sales goals and maximized profitability.
* Developed and executed marketing plan, sales strategies for the hotel to ensure revenue and room sales goals are achieved.
* Develop awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries.
Sales Manager
2004 - 2007 (3 Years)

GOLDEN TULIP AL JAZIRA HOTEL & RESORT ABU DHABI, United Arab Emirates UAE
* Managed the operations of the Sales & Marketing Department.
* Created and implemented sales plans that drive measurable incremental occupancy, increased average rates, increased volume, food and beverage, and other hotel outlets sales.
* Achieved budgeted revenues and personal/team sales goals and maximize profitability.
* Participated in the preparation of the annual departmental operating budget, the hotel marketing plan, business plan, and financial plan.
* Developed awareness and reputation of the hotel and the brand in the local community, may serve as the hotel representative for media related inquiries.
Sales Manager - Leisure
2003 - 2004 (1 Year)

MIRFA HOTEL, United Arab Emirates UAE
* Managed the operations of the Sales & Marketing Department.
* Created and implemented sales plans that drove measurable incremental occupancy, increased average rates, increased volume, food and beverage, and other hotel outlets sales.
* Directed day-to-day sales activities, plan and assign work and establish performance and development goals for team members.
* Achieved budgeted revenues and personal/team sales goals and maximized profitability.
* Participated in the preparation of the annual departmental operating budget, the hotel marketing plan, business plan, and financial plan.
Sales Manager – Travel & Trade UAE (11 properties)
2001 - 2003 (2 Years)

ROTANA HOTELS, SUITES & RESORTS, United Arab Emirates UAE
* Handled DMC’s, Tour Operators, Travel Agencies, and MICE accounts for all Rotana properties.
* Handled conferences, group bookings, familiarization trips for all Rotana properties.
* Participated in Local and International Trade Fairs, Exhibition, and Roadshows in the GCC and other parts of the world organized by DTCM and ADTA
* Promoted and produced sales leads for other Rotana Hotels outside of the coverage area.
* Ensured comprehensive and up to date knowledge of properties’ unique selling points features, amenities, services, and policies.
* Ensured that Rotana Hotels Sales and Marketing Policies and Standard Operation Procedures are adhered to at all times.
* Involved in making marketing, business plan.
Sales Executive – Travel & Trade
1998 - 2001 (3 Years)

INTERCONTINENTAL HOTEL ABU DHABI, United Arab Emirates UAE
* Handles Tour Operators, Travel Agencies and MICE accounts, and Airlines.
* Handles conference, group bookings, guest’s requirements.
* Handles all familiarization trips, site inspection, show around, and entertainment.
* Develop and maintain positive working relationships with others.
* Support team to reach common goals.
* Perform general office duties to support Sales & Marketing (e.g., filling, emails, faxing)
* Prepare sales-related documents throughout the sales process (e.g., proposals, contracts)

Director of Sales Marketing - GOLDEN TULIP AL JAZIRA HOTEL RESORT
Dubai, United Arab Emirates UAE

Cesar Mora

ABOUT

Basic Info

Cesar Mora's Activity

Education

Certifications & Awards

Skills

Experience