Relaunch of iconic California Series™ acoustic guitars
Dawn Ranch is announcing an exciting new partnership with Fender, the world’s leading guitar manufacturer, and quintessential American music brand. Fender today announces the relaunch of its iconic California Series™ acoustic guitars with the rollout of an exclusive music program at Dawn Ranch, Sonoma Country’s newest resort which celebrates the lifestyle and culture associated with Fender’s West Coast roots. The program will offer the Redondo Player, Malibu Player, and Newporter Player instruments to guests at Dawn Ranch - either in room or on loan for the hotel’s campfires. The collaboration aims to foster creativity and encourage a sense of community through music and the arts.
Nestled along the banks of the Russian River, Dawn Ranch reopened its doors as a full service resort following a three year closure and complete renovation of its guestrooms. With lush gardens, towering redwood trees and 53 guest cabins and bungalows available, Dawn Ranch offers programming rooted in the ethos of reconnecting – an ideal place to build connections and foster creativity. Activities include creative art workshops, yoga & meditation groups, nightly fire pits, hiking in the redwood forest, bird watching and kayaking on the Russian River.
Fender instruments will be offered in premium rooms for guests to enjoy. Complimentary access to Fender Play, Fender’s online learning platform, will be available for beginners and experienced players alike. Guitars will also be offered for use around Dawn Ranch’s communal campfires to encourage jam sessions and singalongs under the starry skies.
About Fender Musical Instruments Corporation:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® – follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrated 75 years of giving artists "wings to fly," carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
