Regional Director, Sales and Marketing, Pacific Northwest Region

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Regional Director, Sales and Marketing, Pacific Northwest Region

ACCOR

Company Description

Based out of Fairmont Pacific Rim, this position is accountable for managing the total sales, advertising and promotional efforts within the Pacific Northwest Region; Fairmont Pacific Rim, Fairmont Hotel Vancouver, Fairmont Waterfront, Fairmont Vancouver Airport and Fairmont Empress. This includes the generation of all revenues consistent with hotel and company objectives; implementation of sales performance management systems; coordination of hotel's participation in local, regional, national and international advertising; direction of all media and publicity events. As Regional Director, Sales & Marketing you will oversees the activities of property-based Directors of Sales & Marketing to ensure compliance to standards and procedures, monitors and analyzes sales and marketing activities against goals and takes action to deliver and exceed annual planned revenue goals.

Job Description

Why work for Fairmont Pacific Northwest?

• Opportunity to develop your talent and grow within Fairmont and across the world!
• A competitive salary, starting from 190,000.00 per annum
• Complimentary meal through our Colleague Dining Program
• Exclusive access to the Pacific Northwest Food & Beverage Discount Program with 50% off at our dining destinations in Vancouver, Victoria, and Whistler
• Travel reimbursement program for a TransLink monthly pass
• Extensive benefits package including health, paramedical, dental, vision, life and disability insurance for those meeting eligibility requirements
• Company-matched pension plan and ability to enroll in the Group Registered Retirement Savings Plan for those meeting eligibility requirements
• Complimentary hotel stays for newly hired employees with breakfast for two through our BE OUR GUEST program
• Distinctly West Coast, the hotel delivers unique experiences through creativity, artistry, and elevated hospitality, while remaining at the forefront of elevating the art, music and fashion programming in the city.
• Employee benefit card offering discounted rates at Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your role and across the world!

What you will be doing:
Reporting to the Regional Vice President, Pacific Northwest Region, responsibilities and essential job functions include but are not limited to the following:

• Achievement of total hotel revenue goals as set forth in the hotel's business plan
• Identify key customers and establish goals for existing and new key accounts through the establishment of detailed action plans for each hotel's sales and marketing departments
• Recruits, trains and evaluates sales and marketing team members
• Develops and maintains relationships with key business clients
• Develops cluster sales and marketing representation where possible
• Achieve budgeted room night quotas and average rates set out in the yearly business plan
• Ensure delivery of superior guest services through coordination with other hotel departments
• Provide ongoing sales and marketing direction through coaching and guides the development of customer action plans
• Provide a motivated, competent workforce consistent with hotel and company needs through implementation and approved programs and execution of continuity and succession planning
• Oversee the training and development programs available from corporate office and identify the needs of all sales workforce in their specific region and the level of training required for them
• Ensure the installation, maintenance and operational efficiency of in-house sales technology and systems management
• Support the National Sales Office structure by providing data on multiple users and appropriate follow up. Support other hotels with customer contacts
• Provide guidance in preparation of monthly reports, backlog, tracking of account room nights in the group, Corporate IT, tour and leisure market segments
• Overall guidance to all hotels in the region with the annual preparation of the business plan
• Work closely with Revenue Management on issues concerning pricing, branding, product enhancements for certain market segments, etc. Inventory management and yield
• Direct the activities of outside agencies and in-house advertising campaigns. Supervise the production and distribution of literature, collateral materials and audio-visual aids. Direct contact with the regions local advertising agency and communications with the Corporate Agency on national advertising issues for all market segments
• Coordinates the hotel's participation in multiple property and company-wide campaigns
• Identification of tradeshows that the hotels of their region should participate in, budget for and the team members that should attend on behalf of the region or their individual hotel
• Be an effective member of the hotel's executive committee in which they reside
• Participate in Regional & Global Director of Sales and Marketing meetings
• Other duties as assigned

What your Regional Responsibilities are:

• Maintain familiarity with all sales statistics and reports. Make recommendations concerning the direction of future sales and marketing efforts of the region
• Oversees individual properties sales and marketing performance in collaboration with General Manager's and Director, Sales & Marketing
  Provide guidance to all hotels in the region for the annual preparation of the business plan
• Support the NSO network and monitor the working relationship and lead production between the NSO and assigned hotels
• Incorporate additional reservations and inventory management accountabilities for the sales and marketing departments in each hotel
  Regular involvement and representation with owners in assigned properties
• Should be directly involved with the placement of key sales and marketing team members
• Knowledgeable about the competitive set for the assigned properties and on top of market share statistics
• Ensures that the A&P budget at each hotel is in line with budget figure and that the appropriate dollars are being allocated to the key market segments for each hotel

Qualifications

Your experience and skills include:

• Minimum of five years of sales and marketing experience within the luxury hotel industry, multi-property an advantage
• Professional written and verbal communications and interpersonal skills are imperative
• Proven ability to motivate, direct and inspire teams
• Excellent knowledge of strategic and tactical planning for sales and marketing activities
• Proven track record in understanding and development of revenue management initiatives
• Strong understanding of Consortia and Leisure Marketing
• Demonstrated track record of sourcing partnerships and activations with luxury brands
• Strong background and understanding of Public Relations
• Demonstrated skill understanding all segments and distribution channels as well as Digital Marketing
• Hands on leader with excellent time management skills; a self-starter

Additional Information

Visa requirements: Successful candidates must be legally eligible to work in Canada. The hotel is unable to assist candidates with Canadian work authorization.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS #GREATPLACETOWORK