Paid Search/ Meta Search Manager

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Paid Search/ Meta Search Manager

ACCOR

Company Description

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.

Become a Heartist , and let your heart guide you into a world where life pulses with passion.

#WeAreHeartists

To discover the life that awaits you at Accor, visit Accor Careers

Job Description

We are searching somebody for a fixed-term contract for around 14 months.

Purpose of the job is ownership of ENA PPC/ Paid Search/ SEA and Metasearch channels for the hub, being accountable for delivery and reporting of these channels and collaborate with Global teams on acquisition levers and acquisition projects.

MAIN COMPLEXITY/ CRITICAL ISSUES IN THE JOB:

• Stakeholder Coordination: Significant coordination required with eCommerce, marketing, global teams, partners and agencies.
• Analytical Requirements: Ability to analyse complex data, develop new approaches, and implement action plans.

• Set up and adapt campaigns based on flows, demand, and destination needs. Implement specific action plans in collaboration with eCommerce and marketing teams.
• Monitor, track, report, and present on paid search and metasearch performance in meetings and on an ad-hoc basis, developing relevant action plans when needed.
• Manage and optimize attributed marketing budgets, ensuring spend drives positive ROI and that fees are collected (where applicable).
• Collaborate and liaise with global teams/ agencies to optimize marketing campaigns for all channels under your responsibility.
• Suggest optimization through A/B testing and participate in pilot tests with the Global team/ agencies.
• Closely collaborate with agencies on performance metrics and strategies, focusing on hub-specific KPIs.
• Coordinate with publishers on improvements in PPC/ Metasearch approaches, staying updated on newly launched PPC & Metasearch solutions and formats.
• Evaluate publisher recommendations and identify appropriate strategies relevant to the region.

• Strong commercial acumen and results-oriented, data-driven approach.
• Excellent analytical skills for data interpretation and report generation.
• Adaptability to fast-paced environments with a deadline-driven focus.
• Strong communication skills and ability to manage multiple stakeholders.
• Experience in analytics tools will be an added value: PowerBi, Tableau, GA.
• Proficiency in MS Office applications.
• Minimum 3 years' eCommerce experience, preferably in PPC or Metasearch, and/ or in travel/ hospitality industry.
• Language requirement: English.

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.

• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, and much more!

• Work in a multi-national team.

• Hybrid way of working (3 days in the office + 2 days at home).

• Talent development opportunities.

• Corporate Social Responsibility activities.