Marketing & Communications Director / Manager

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Marketing & Communications Director / Manager

ACCOR

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

As soon as you step inside The Grand Tarabya Managed by Accor, which holds a very special place in Istanbul's history, you will feel the charm of a 100-years-old past, the highest architectural and aesthetic standards, and the splendor inspired by the sparkle of the Bosphorus. From the 4.500 square meter spa area to the panoramic Bosphorus view of 29 residences and 248 rooms, from the magnificent 1.280 square meter ballroom to the restaurants and bars offering an unforgettable gastronomic adventure, The Grand Tarabya Managed by Accor, combines care, elegance, and comfort in every detail. With its doors opening to the Bosphorus, The Grand Tarabya Managed by Accor, will forever hold its place in your memory.

Job Description

The overall scope of the position is responsible for facilitating marketing and public relations for hotel's brand with a strong specialization in campaign strategy, Digital activations and media relations.

Responsibilities

Reporting to the Director of Sales & Marketing / General Manager, responsibilities and essential job functions include but are not limited to the following:

• Manage all activity within the Digital, marketing and public relations department, ensuring all brand guidelines and standards are followed.
• Be responsible to drive Web Direct channel performance, related to key KPI's on conversion, content and reach.
• Serve as the hotel's primary brand ambassador, ensuring that brand guidelines are in place and updated regularly as needed.
• Develop the hotel's communication strategies and execute the marketing, public relations and digital campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.This includes but is not limited to the following:
• Hotel photography
• Creative direction for advertisements
• PR pitch calendars and tactical activities
• Development and dissemination of media releases/minimum 2 per month
• Guest and sales collateral pieces
• Build brand partnerships and generate consumer event activations at the property level.
• Plan and execute multiple media events per year, ranging from restaurant launches, packages, media familiarization trips, etc....
• Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
• Plan and oversee the hotel's advertising and promotional activities, including print, electronic, radio, social and direct mail.
• Develop promotional materials, which including printed and digital collaterals
• Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.
• Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications.
• Develop and deliver insightful strategies and presentations to the hotel Executive Committee and business departments where appropriate.
• Manage PR and marketing agency resources and suppliers for ad hoc projects and campaigns.
• Update and regularly review all hotels' restaurant and spa listings in both print and electronic media.
• Work with digital marketing to develop compelling consumer and media content.

• Minimum 5 - 8 years of experience in Digital/marketing/communications, preferably in a hotel or travel industry environment.
• Excellent English written and verbal communication skills required.
• Proficiency in Word, Excel, and Database management software.
• The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills.
• Must be able to work well under pressure and manage stakeholder expectations of from each property.
• Experience with/contacts within tourism and hotel management media marketplace are an asset.
• Marketing and PR agency experience is an asset.
• Understanding loyalty and customer relationship management.
• Strong communication skills across variety of platforms and on all levels.
• Market research capabilities for competitor reviews.
• Dynamic and confident individual.
• Good time management and prioritizing capabilities.
• Ability to work under pressure and tight deadlines.
• Team player with positive attitude.
• Strong attention to detail and the production of high-quality work.
• Should display personal drive to succeed and achieve.
• Project management skills.