Director of Sales and Marketing

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Director of Sales and Marketing

SLS

Company Description

We are looking for a Director of Sales and Marketing to join the opening SLS Playa Mujeres Cancun, All-Inclusive Collection based in Cancun.

Ennismore, with its luxury brand SLS, is currently undertaking a magnificent all-inclusive project in the oasis that is Playa Mujeres, just north of Cancun, Mexico.

Introducing the newest gem of dazzling luxury to reach Cancun's Playa Mujeres area: our all-inclusive hotel offers 500 luxurious keys, complemented by an impressive array of 18 distinct Food & Beverage outlets and a rejuvenating spa sanctuary. Catering to both adults seeking a getaway and families craving connection and some adventure, this hotel brings a wonderland of extraordinary experiences to Cancun, providing an array of amenities and activities tailored for travelers of all ages.

This project is not for the faint at heart. At Ennismore, we are ambitious, and this project is a perfect example of that. If you are looking to make your mark as we expand further into Mexico, build an exciting hotel with lots to offer, and work with some of the best and brightest in the lifestyle and luxury hospitality space, this might just be the right fit for you.

Job Description

1. Sales Leadership and Revenue Generation
-Develop and implement sales strategies targeting key markets (North America, Mexico, Europe) to maximize revenue from FIT, MICE, and destination weddings.
-Maintain strong relationships with consortia, OTAs, wholesalers, and travel advisors to drive bookings and revenue.
-Drive direct bookings through targeted campaigns, loyalty programs, and brand awareness initiatives.
-Work closely with revenue management to optimize ADR, occupancy, and RevPAR through strategic pricing and segmentation.
-Identify and capitalize on opportunities in the MICE and wedding segments, leveraging the property's 10,000 sq. ft. of conference space and tailored packages.
-Regularly conduct sales calls and participate in industry trade shows and events to represent the property.

2. Marketing and Brand Positioning
-Collaborate with contracted PR, social media, and digital marketing agencies to ensure consistent brand messaging and maximum exposure.
-Oversee the development of compelling content, including website updates, blogs, and email campaigns, to target luxury travelers.
-Lead efforts to position the property as a luxury all-inclusive destination in the market.
-Develop targeted campaigns for specific market segments such as adults-only and family-friendly travelers.
-Manage advertising budgets to maximize ROI and align with revenue goals.

3. Team Leadership and Development
-Recruit, train, and mentor a high-performing sales and marketing team.
-Foster a culture of collaboration, accountability, and continuous improvement.
-Set clear goals for the team and provide regular feedback and support to ensure success.
-Lead weekly team meetings to review performance, address challenges, and align on strategy.
-Provide ongoing training to ensure team members are well-versed in luxury travel trends, competitor analysis, and best practices.

4. Stakeholder and Agency Management
-Provide guidance and oversight to contracted PR, social media, and digital marketing agencies, ensuring deliverables align with the hotel's objectives.
-Collaborate with ownership and senior management to communicate progress, challenges, and opportunities.
-Maintain strong relationships with tour operators, DMCs, and travel agents to ensure a steady flow of bookings.

5. Operational Collaboration
-Work closely with the General Manager and other department heads to align sales and marketing efforts with operational capabilities.
-Partner with the F&B team to develop promotions and campaigns that highlight the hotel's 18 dining outlets.
-Support the events team in planning and executing high-profile MICE and wedding events to ensure guest satisfaction and repeat business.

Key Performance Indicators (KPIs)
Sales and Revenue Metrics
-Room Revenue Growth: Year-over-year percentage increase in room revenue.
-ADR and RevPAR: Performance against budgeted targets and competitive benchmarks.
-Occupancy Rate: Achieving or exceeding budgeted occupancy levels.
-MICE Revenue: Contribution of group business to total revenue.
-Wedding Revenue: Growth in destination wedding bookings and associated revenue.

Market Penetration and Channel Performance
-Market Share (MPI): Achieving or exceeding market share within the competitive set.
-Channel Mix Optimization: Reducing dependency on OTAs and increasing direct bookings.
-Account Growth: Growth in the number of active consortia accounts, wholesalers, and repeat bookings.

Marketing and Digital Performance
-Website Traffic and Conversion: Growth in traffic and direct booking conversion rates.
-Social Media Engagement: Growth in followers, engagement rates, and share of voice.
-PR Exposure: Number of placements in key publications and ROI on PR initiatives.
-Campaign ROI: Measurable returns on digital and offline marketing campaigns.

Team Development and Retention
-Employee Engagement Scores: Regular feedback and satisfaction surveys from the team.
-Training Completion: Percentage of team members completing ongoing development programs.
-Team Goal Achievement: Success in meeting individual and collective targets.

Qualifications

• Fluency in English language; ability to speak and present clearly and effectively
• Ability to work independently
• Excellent leadership, interpersonal and communication skills
• Analytical, pro-active and innovative mind
• Detail-oriented and highly reliable in thorough execution and follow-through
• High integrity and ability to keep confidentiality
• Bachelor's Degree
• 5 years' experience in Sales and Marketing position
• Pre-opening experience

• The opportunity to join an innovative, fast-growing, international group that's committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that's very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Discounts across the entire Ennismore family of brands.