Director of Marketing, Rixos Phu Quoc, Vietnam

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Director of Marketing, Rixos Phu Quoc, Vietnam

ENNISMORE

Company Description

As the only all-inclusive resort on the island, Rixos Phu Quoc will offer its guests an unforgettable experience thanks to its exceptional design and engaging programming, all within the stunning backdrop of breathtaking landscapes, sandy beaches and clear blue water. This resort sets a new standard influenced by local culture and Turkish traditions, establishing itself as the ultimate luxury leisure escape.

Nestled on the golden sand beaches and emerald water of Hon Thom (Pineapple Island) - one of the most stunning islands of Vietnam's "Pearl Island", Rixos Phu Quoc will invite guests to discover a world of possibilities with over 1300 guest rooms in five categories, including 207 suites, all offering unparalleled ocean views and direct access to the pristine coastline. There's plenty to discover across the sprawling resort, and guests are encouraged to explore the scenic botanical gardens on sand bikes or walk the dragon's gateway coastal paths. Creating an exceptional escape, guests will enjoy an array of exclusive facilities that cater to all, with a family-friendly beach area featuring multiple playgrounds and a Rixy Kids Clubs to keep the young ones entertained, dedicated water sports and fitness facilities for the adrenaline seekers, and a multi-functional amphitheatre to set to host a jam-packed schedule of live entertainment. Adding to the variety of activities on offer, the resort also features multiple pools, outdoor game spaces for chess, bowling and tennis, and an expansive wellness spa.

Located on the scenic Hon Thom Island in Southern Phu Quoc, Rixos Phu Quoc is just a 45-minute flight from Vietnam's largest city, Ho Chi Minh City. Boasting unparalleled sea views and lush mountain backdrops, this secluded paradise is accessible from the mainland through the World Guinness record's 3-wire longest cable car with a quick 15-minute commute from the mainland or a short boat ride.

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Job Description

As the Director of Marketing, you will be entrusted with the following critical responsibilities:

• Develop, implement, and oversee the marketing budget, including forecasting, planning, and monitoring.
• Establish and maintain professional relationships with local journalists, community leaders, institutions, and embassies.
• Compose and distribute press releases to local media regarding significant hotel news and events.
• Manage and respond to press inquiries about the hotel with utmost professionalism.
• Orchestrate and execute high-profile PR events.
• Provide exemplary care and attention to journalists during their stay at the hotel.
• Implement proactive PR measures to enhance the hotel's reputation.
• Oversee general PR administrative tasks with precision and attention to detail.
• Develop and execute strategic marketing activities to support Rooms, F&B, and Banquet sales.
• Adhere strictly to company standards and maintain impeccable grooming at all times.
• Participate in mandatory training sessions as scheduled.
• Demonstrate unwavering cooperation and respect within the team and across departments.
• Maintain comprehensive knowledge of daily activities and all hotel facilities.
• Establish and regularly update a press database for the local market.
• Curate and maintain an extensive picture archive of the property, ensuring high-quality images are readily available.
• Develop and maintain an up-to-date press kit and fact sheet for the hotel.
• Manage inventory of all marketing materials, including flyers, information packets, and brochures.
• Maintain access to Rixos press kit and all relevant group information.
• Systematically collect and archive press clippings.
• Liaise with the Corporate Public Relations Department for Rixos-related press inquiries.
• Cultivate and maintain strong relationships with local journalists through regular communication and strategic engagement.
• Foster connections with the local community, embassies, institutions, and administrations.
• Oversee the care of visiting journalists and VIPs during their hotel stay.
• Implement a strategic approach to press relations, including appropriate gifts, invitations, and visits.
• Plan, organize, and conduct follow-up for PR events, including press cocktails and lunches.
• Diligently maintain and enhance the hotel's image across all major online platforms.
• Ensure consistent and relevant information flow to hotel staff regarding Rixos news and updates.
• Collaborate closely with the General Manager, Hotel Manager, and other Heads of Departments to maintain alignment on marketing initiatives.
• Contribute content for internal company publications via Corporate Public Relations.
• Facilitate cross-marketing efforts with other Rixos hotels.
• Demonstrate comprehensive knowledge of the Rixos group and its core values.
• Participate in the annual Public Relations workshop organized by Corporate Public Relations.
• Provide unwavering support to Corporate Public Relations across all required areas.
• Strictly adhere to all hotel rules and regulations as outlined in the handbook.
• Foster a work environment that promotes employee morale and instills departmental pride.
• Consistently project a professional image to customers and provide exceptional assistance with a prompt, caring, and helpful attitude.
• Anticipate customer needs to enhance service quality and customer satisfaction.
• Demonstrate flexibility in assisting other areas of the Hotel in response to business and customer needs.
• Maintain thorough familiarity with the hotel's emergency procedures and remain prepared for any potential emergencies.
• Develop and implement a comprehensive yearly or half-yearly PR action plan and budget.
• Familiarize oneself with all relevant company documentation, particularly the Operational Standards pertinent to the role.
• Assume the responsibilities of Duty Manager when scheduled.
• Execute any additional duties as assigned by management.
• Participate in Task Force Teams for new property openings as required.
• Undertake any other reasonable tasks as requested by senior management.

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
• Minimum 7-10 years' experience in marketing, digital, or related professional area
• Proven track record of successful marketing campaigns in the hospitality industry
• Extensive experience in luxury or lifestyle hotel marketing
• Demonstrated expertise in digital marketing strategies, including social media and content marketing
• Strong understanding of e-commerce platforms and revenue management principles
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Proven leadership experience, with the ability to inspire and mentor a marketing team
• Strong analytical skills and proficiency in data-driven decision making
• Exceptional communication skills, both written and verbal, in English; additional language skills are a plus
• Proficiency in marketing analytics tools and CRM systems
• Experience in budget management and financial planning for marketing departments
• Strong network of industry contacts and relationships with key media outlets
• Ability to work effectively in a fast-paced, multicultural environment
• Willingness to travel and flexibility to work outside regular business hours when required