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Digital Marketing Manager

Industry : Hotels & Resorts

Department : Sales and Marketing-PR

Location : Santa Monica, United States

Level : Management

Posted : 26 Nov 2024

Job Role : Digital Marketing Manager

Recruiter : Accor Hotels

Job Ref : HOZ86952

Employment Type: Permanent

Job Type :

Validate Through : 2024-12-24

Salary Range (monthly): 2,000 to 8,000

Contact : HR Department

: Any

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Digital Marketing Manager

FAIRMONT

Company Description

Fairmont Miramar, a premier luxury hotel, seeks a talented and innovative Digital Marketing Manager. The successful candidate will develop, implement, and oversee digital marketing strategies that enhance the hotel's online presence, drive revenue growth, and deliver exceptional guest experiences.

Job Description

Essential Duties

Collaborate with Marketing, Sales, and Revenue Directors to implement promotional digital content for rooms and food & beverage outlets.

Website Management

Oversee and manage Fairmont Miramar's microsite and brand sites, ensuring traffic and engagement through best practices, content updates, and innovative design.
Keep all website content, including images and copy, up to date across brand and third-party platforms.
Liaise with the corporate office for website enhancements and functionality upgrades.

Social Media Management

Develop campaigns to grow social media presence, email subscribers, and drive bookings.
Manage publishing on Instagram, Facebook, and LinkedIn for the hotel and affiliate brands.
Engage in community management and coordinate with influencers for promotional campaigns.

Content Creation

Design and produce visual assets within Fairmont's brand guidelines, including promotional collateral, printed materials, digital banners, and presentations.
Organize and manage photo and video shoots on the property.
Lead graphic design initiatives for various promotional campaigns.

Digital Marketing

Coordinate with display ad agencies for campaign implementation and monthly reporting.
Manage and optimize the hotel's presence on online travel agency (OTA) platforms.
Implement and monitor Meta and Google ads, as well as email marketing campaigns.

Qualifications

Experience and Skills Required

Minimum of three years of marketing experience in a related field.
Proficiency in Facebook Business Manager, WordPress CMS, and Google Analytics.
Expertise in graphic design software such as Canva, Photoshop, or Illustrator.
Exceptional writing skills with a proven ability to create compelling social media content.

Additional Information

All your information will be kept confidential according to EEO guidelines.