82 rue Henri Farman, CS 20077, Issy-les-Moulineaux, France
We are a worldwide Augmented Hospitality leader. We are 300,000 experts committed to reinventing hospitality with unique and unrivalled experiences within our addresses. We are Accor. Our promise is caring and impeccable service. We nurture real passion for service and achievement beyond limits. Our mission is to make the impossible possible to realize your dreams. We’re so much more than hotels—we’re creating innovative lifestyle experiences, whether you live, work or play. Blaze your own trail from 50+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups.
Industry : Hotels & Resorts
Department : Sales and Marketing-PR
Location : Cairo, Egypt
Level : Staff Line level
Posted : 18 Nov 2024
Job Role : Digital Marketing Manager
Recruiter : Accor Hotels
Job Ref : HOZ95219
Employment Type: Permanent
Job Type :
Validate Through : 2024-12-16
Salary Description: Competetive Salary Offered
NOVOTEL
Company Description
The Novotel 5 stars resort located directly on the red sea with a beach area of 646m ; 268 rooms including 4 suites and 80 family rooms; 5 outlets and Spa, offers a wonderful experience that can cater perfectly for all tastes
Job Description
Main responsibilities:
- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns and influencers
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Handle the CRM and email Marketing with the third party tool
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotel's online reputation
- Ensure hotel's presence across key Social platforms relevant to the source markets and social content production
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications
Qualification & Skills
- A minimum of 2 to 3 years of experience E-Commerce / Digital Manager in Hospitality or Retail
- Excellent English, both verbal and written.
- Strong understanding of current digital marketing concepts, strategy and best practice
- Excellent Presentation and customer relationship skills
- Energetic and passionate to work
Atithi Jaiswal
Mumbai, India