Brand advocacy manager - Premium

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Brand advocacy manager - Premium

ACCOR

Company Description

At Accor, we go beyond being a global leader in hospitality-we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.

We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.

At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.

Our teams, known as Heartists , bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.

Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless

Job Description

You will play a key role in shaping and executing the brand advocacy strategy, driving impactful storytelling across social m edia, influencer partnerships, and integrated campaigns. By coordinating efforts across teams and regions, you will ensure seamless execution and alignment with broader brand goals.

Social Media & Influencer Partnerships

- Manage the daily execution of social media channels, influencer partnerships, and content collaborations, ensuring consistent brand messaging and fostering a strong, engaged community.

Advocacy Coordination & Governance

- Coordinate advocacy efforts with broader marketing strategies to ensure seamless execution and alignment with overall brand goals. Enforce best practices and governance across all advocacy efforts, ensuring consistency in messaging and strategy across regions.

Community Engagement & Social Listening

- Monitor real-time community engagement, respond to trends and feedback, and leverage social listening to identify opportunities and activate brand advocates.

Project Management & Campaign Execution

- Manage the execution of social media campaigns and influencer activations, optimizing for engagement. Oversee timelines, ensure smooth project delivery, and collaborate with agencies and creative teams to meet campaign objectives.

Stakeholder & Agency Management

- Manage editorial and paid social boosting strategies, analyze KPIs for social media and advocacy campaigns, and derive actionable insights to optimize performance.

Performance Measurement & Reporting

- Execute and manage the editorial paid social boosting strategy, analyzes KPIs for social media and advocacy campaigns, and derives actionable insights to continuously optimize performance.

Qualifications

• Degree in Communication / Marketing
• Experience: 5+ years in Communication and Marketing
• Strong affinity with the hospitality industry
• Expertise in social media and influencer marketing
• Cross-functional coordination skills
• Strategic mindset with strong analytical abilities
• Excellent communication skills (both written and verbal)
• Ability to work cross-functionally
• Strong influencing skills
• Project management experience

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences.
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis.
• We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities.

• ALL - Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. -
• Heartist for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours).
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities.
• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass).
• €10 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents.
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.