Accor Signs Exclusive Partnership with Celebrity Chef, Maroun Chedid
Group partners with top chef judge to rollout exclusive dining concepts in the region
Accor, a world-leading augmented hospitality group with over 400 properties across India, Middle East, Africa and Turkey, has signed an exclusive partnership with celebrity Chef Maroun Chedid. Famous for his many culinary achievements and concepts, such as Georgette or Ritage Garden, TV appearances on Lebanese station MTV, and more recently on MBC as jury of the internationally acclaimed show Top Chef.
The partnership illustrates Accor's strategy to consolidate its position as the leading hospitality group in the region, thanks to its diverse portfolio added to a wide range of experiences it offers.
Since the launch of ALL- Accor Live Limitless, the group has taken a step forward to deliver limitless experiences, and this partnership will contribute greatly to not only provide exceptional dining offerings across its hotels, but also to position Accor as more than just a traditional hospitality group in the region.
"We are very excited to welcome Chef Maroun to Accor! We are confident that this partnership will bring a valuable addition to the dining scene across our properties in the region. His expertise as a Chef, also as a businessman and entrepreneur, makes him the perfect partner to elevate the culinary experiences in our hotels,", says Mark Willis, CEO of Accor India, Middle East, AfricaandTurkey.
With over 30 years of experience in the culinary world, Chef Maroun Chedid accumulated skills and achievements across the Middle East region. Originally from Lebanon, Maroun grew up in the Lebanese village of Saghbine, located in the West Bekaa, an area known for its nature's beauty and the richness of its soil, it has always been a continuous source of inspiration to him. In effect, nature was his mentor, opening his eyes at a young age not only to the diversity and specificities of each product and core ingredients but also to the wealth and richness of well thought-out combinations.
"I am happy to begin a new journey with the Accor Group. I believe that together, we can take the hospitality and dining scene of their properties to another level, introducing new concepts that challenge the current culinary state"declares Chef Maroun Chedid."I couldnt think of a better hospitality group to develop and implement new concepts to match with my boldness and thirst for innovation".
Pictured as a culinary genius, Maroun's cuisine would be best described as"Cuisine du Terroir", where he has mastered European techniques and employed them to elevate the Mediterranean gastronomy in general and the Lebanese cuisine in specific. Maroun adopts an unrestricted approach to creating food that is unexpectedly put together yet remains familiar. In other words, he embraces the philosophy of reintroducing the classics with a contemporary bold twist while not losing the basic culinary identity synonymous with the authenticity of the Mediterranean cuisine at large.
Once finalised, the partnership will give birth to the first of Marouns restaurants and concepts across Accor hotels in the region. Guests will be able to enjoy some of Maroun's signatures dish including the Carnaroli Risotto Siyadiyeh, Pumpkin Pistachio Ravioli, Slow-cooked Veal Cheek with Oriental Spices or the King Crab, Tahini, Citrus to name few. Moreover, this partnership will illustrate the expansion of Chef Marouns presence in the region, celebrating his core pillars across borders, namely: Terroir, Authenticity, Inventiveness and Artistry.
Accor currently operates 402 properties (89,116 rooms) in India, Middle East, Africa and Turkey with 222 more (50,690 rooms) in the pipeline.
For more information about Chef Maroun Chedid, please visit:www.marounchedid.com
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About Accor
Accoris a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industrys most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the companys comprehensive loyalty programALL - Accor Live Limitless- a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visitgroup.accor.comor follow Accor onTwitter,Facebook,LinkedInandInstagram.
Atithi Jaiswal
Mumbai, India