The New Dining Concept is Introduced to Dubai’s Vibrant F&B Scene with a Menu Curated by Chef Reif Othman
Dubai, United Arab Emirates – 7 February 2023 - An epicurean adventure awaits as Smokd Eatery, a dining paradise, prepares to open its doors in the bustling Boxpark Dubai by the end of February 2023. With its unique smoked flavours and innovative alternatives concept, Smokd Eatery invites diners on a journey of the senses, where tastes meld in perfect harmony to showcase the boundless culinary creations served within an elevated warm and welcoming ambiance. Smokd Eatery is introduced to Dubai’s foodies through the creative imagination of Sherief Elmoslemany, a Food & Beverage expert, and he brought in Chef Reif Othman, the award-winning creative mind behind some of the country’s most successful dining ventures, to oversee the outlet’s concept and menu.
Stepping into Smokd Eatery is a sensory experience in and of itself, with the interiors designed by Studio Tsubi, a premier UAE-based design firm known for its luxurious and mindful designs incorporating Feng Shui principles. Inspired by nature and colour, the space has been crafted to bring a positive change, filled with fun and functional elements. With a blend of terracotta and mint green hues, the chic and intimate atmosphere of Smokd Eatery invites diners to savour scrumptious dishes in a relaxed setting.
Located in the heart of Boxpark Dubai, a lifestyle hub for food, fashion, homeware, and art lovers, Smokd Eatery boasts 52 indoor seats and 26 outdoor seats, offering ample space for guests to indulge in Chef Reif's culinary masterpieces. The menu at Smokd Eatery is a celebration of culinary art, with a range of delectable starters, including Cauliflower Popcorn with Yoghurt Ranch, Pastrami Carpaccio with Tuna Sauce and Crispy Capers, and Baked Bone Marrow with Burnt Ends Brisket Tartar. Trays to Share, including Salmon Pan Seared with Jalapeno Cream and Raisin Chimichurri, Spaghetti with Crabmeat & Kombu, and Grilled Wagyu Tenderloin with Three Pepper Sauce, are sure to delight even the most discerning palates.
"At Smokd Eatery, we aim to create a truly memorable dining experience, one that not only tantalizes the taste buds with our innovative blend of flavours, but also enchants the senses with our thoughtfully designed interiors and warm, inviting atmosphere. Our goal is to bring people together to celebrate good food, good company, and the simple joys of life, which is why we sought Chef Reif Othman’s consultancy on this project as we share the same passion and vision towards food excellence and concept innovation. I'm incredibly proud to be launching this exciting new venture, and I can't wait for guests to experience the magic of Smokd Eatery for themselves." Says Sherief Elmoslemany, Smokd Eatery Managing Partner.
Smokd Eatery design and dining concept is curated by Chef Reif Othman, A name synonymous with excellence in the culinary realm. Chef Reif has garnered accolades and recognition at every step of his illustrious career, from working as a Regional Executive Chef of Zuma Restaurants, to Culinary Director of Play Restaurant & Lounge, to Executive Chef/Business Partner of Twiga Sumosan, to Chef/Owner of REIF JAPANESE KUSHIYAKI, Chef Reif's achievements are numerous, and so are his recognitions and awards, including making the list of the very first Michelin Dubai 2022 guide for Bib Gourmand, Gault & Millau UAE 2022 award, Time Out Dubai Restaurant Awards 2022 for Outstanding Achievement, and recognition as the Chefs’ Choice Award by the MENA 50 Best Restaurants 2022.
"I was excited to be called by Sherief to help craft a gastronomic journey that will not only add to Dubai’s ever-growing food and beverage scene, but a concept that awakens your senses and stimulate your palate. The menu at Smokd Eatery features innovative and contemporary dishes, each thoughtfully crafted to showcase the perfect balance of flavour and texture to provide an experience of culinary expedition like never before," says Chef Reif.
With Chef Reif Othman's unparalleled culinary mastery, Studio Tsubi's mindful design, and Boxpark Dubai's vibrant atmosphere, Smokd Eatery promises to be an extraordinary dining experience, whether seeking a leisurely lunch or a romantic dinner, Smokd Eatery promises unforgettable moments, a celebration of taste and design.
-ENDS-
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1401, JBC 5, Cluster W, Dubai, UAE
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