Shangri-La Group Appoints New AVP for Marketing (F&B) and Corporate Communications

DUBAI, UAE – 14 AUGUST, 2023 - The Shangri-La Group is delighted to announce the recent appointment of Katerina Dixon as Assistant Vice President for Marketing (F&B) and Corporate Communications for MEIA region (Middle East, Europe, Canada, India and Indian Ocean). With a remarkable international track record in the hospitality industry spanning over two decades, Dixon brings a wealth of strategic marketing and communication expertise to her new role. Her valuable contributions will be instrumental in reinforcing both the Shangri-La Group's brand visibility and reach in the coming years as we continue fortifying our position within the region.

Throughout her career, Katerina has effectively managed diverse teams across several celebrated hospitality brands, including Jumeirah Group, InterContinental Hotels Group, Fairmont The Palm, Atlantis The Palm, Caesars Palace and Billionaire Dubai. With numerous successful brand launches and rebranding initiatives under her belt, she has garnered an industry-wide reputation for her strategic acumen and visionary leadership approach.

"I was thrilled to join the renowned Shangri-La Group," said Dixon. "Throughout my career, I’ve recognized Shangri-La as synonymous with superior quality and unrivaled guest experiences. However, since joining their team, my appreciation for this global group, its extraordinary leadership, and its inclusive global community, continues to flourish. The same attention to detail, community, and quality permeates throughout the organization. I look forward to investing my passion and expertise to further elevate the brand and contribute towards its continued success."

In her new role as AVP for Marketing (F&B) and Corporate Communications, Dixon's focus will be on leading the Shangri-La Group's marketing and communications strategies for the MEIA region and supporting the Group’s business goals and market growth across the board by facilitating exceptional consumer experiences across regions.

"In an ever-evolving industry, it is vital for the Shangri-La Group to stay at the forefront of hospitality and innovation," said Nicolas Hauvespre, Vice President of Commercial, Shangri-La Group for MEIA region "We are confident that Katerina's multifaceted experience, coupled with her profound understanding of the luxury market and hospitality sector, will be instrumental in driving our marketing and communication strategies forward."

About Shangri-La:

Shangri-La, an iconic flagship brand of the Shangri-La Group, puts heartfelt service at the core of its distinctive Asian hospitality experience. Through imaginative and nature-inspired design, delightful culinary and cultural experiences, and its authentic and thoughtful service, the brand enables guests to realise their own moments of Shangri-La. 

Today, the brand experience is brought to life in over 90 deluxe hotels and resorts at destinations around the world, including Australia, Canada, Mainland China, Hong Kong SAR and Taiwan, Fiji, France, India, Indonesia, Japan, Malaysia, Mauritius, Mongolia, Myanmar, Philippines, Saudi Arabia, Singapore, Sri Lanka, Sultanate of Oman, Thailand, Turkey, the United Arab Emirates, and the United Kingdom.  

About Shangri-La Circle  

Built on the idea that life is meant to be fun, limitless, and full of possibilities, Shangri-La Circle is a contemporary Asian travel lifestyle platform offering members a world of enhanced benefits at every point of their journey at over 100 Shangri-La, Kerry, JEN by Shangri-La, and Traders properties worldwide, along with the Group’s portfolio of restaurants, wellness facilities, and family experiences. Details of these benefits can be found here.

To enroll as a member and stay up to date with the latest Shangri-La Circle announcements and offers, visit www.shangri-la.com/shangrilacircle and connect with us on Instagram, Facebook, Weibo, and WeChat, or download the Shangri-La mobile app.