Swiss-Belhotel International to Unveil New Brands and New Hotels During Arabian Travel Market 2021

Diversifying its market offering,Swiss-Belhotel International will launch two compelling new brands worldwide and two stunning new hotels in the Middle East during the Arabian Travel Market 2021. The new brands, with an innovative approach to hospitality, will join the groups existing suite of 14 distinctive brands providing greater choice to owners and customers.

Gavin M. Faull, Chairman and President ofSwiss-Belhotel International, said,"Although the crisis is far from over, ATM Dubai is a great way to prepare for the recovery of the hospitality sector. AtSwiss-Belhotel International our business strategy is focused on responsible recovery while delivering value. We are thrilled to unveil our latest upscale lifestyle brandsMauaandBohemia Collectiondesigned to offer inspiring and unique experiences to our guests. These fit perfectly into our extensive portfolio of brands and will give us a tremendous opportunity to leverage our 5-star luxury offering across a wider spectrum of segments and markets for future growth."

As part ofSwiss-Belhotel International's commitment to people's well-being and the environment,Mauafocuses on wellness, peace and health in exclusive, isolated and eco-friendly settings; while theBohemia Collectionputs forth a bold statement of being the luxury brand created to cater to an ego that is hungry for a lively, chic and a special experience.

Gavin stressed,"Maua's brand story is built around togetherness, strength of people and nature. The brand name is created from the Maori Culture of New Zealand. Dating back to the 13th century A.D. and taken from Te Reo Maori the indigenous language of the Maori people, Maua will add a new dimension to the branding ofSwiss-Belhotel International. Maua also reflects the heritage ofSwiss-Belhotel Internationalwith the ownership of the company being New Zealanders."

Speaking about the Bohemia Collection, Gavin said,"Bohemia is an emotional brand that is all about'you'. It is'your'place to be alive. When the guests arrive in these hotels, they should feel like they have stepped into a timeless space, with exotic sensuality, which is vibrant and chic. The brands appeal lies in being raw, vivid and dreamy."

Gavin further revealed,"We have two new hotel openings coming up in the GCC in May 2021 (Swiss-Belsuites Admiral Juffair andGrand Swiss-Belhotel Waterfront Seef), that will also bring to life for the very first time our upscale 5-star brand'Grand Swiss-Belhotel'in the Middle East, and ATM Dubai is the perfect platform for us to debut these."

Commenting on the new openings, Laurent A. Voivenel, Senior Vice President Operations Development, EMEA India; Senior Vice President Group Human Resources Talent Development,Swiss-Belhotel International, stated, "ATM Dubai is the first major live event for the travel and tourism industry in 18 months and we are delighted to reconnect and share our latest developments with our industry partners. We are very excited with the opening of theGrand Swiss-Belhotel Waterfront SeefandSwiss-Belsuites Admiral Juffair. These latest additions to our portfolio in the GCC will enable us to diversify our offering in the region by providing more options to our guests to experience our heart-warming hospitality in the sought-after destination of Bahrain. As we navigate through the market challenges, are goal is to cater to evolving guest requirements with innovative and enhanced experiences in a safe environment."

Visitors to ATM Dubai can findSwiss-Belhotel Internationalon stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centre from 16 to 19 May 2021. The brand will also be present at the ATM Virtual from 24 to 26 May 2021.

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AboutSwiss-Belhotel International

Swiss-Belhotel International is currently in 21 countries, managing a portfolio of more than 145* hotels, resorts and projects located inCambodia, China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Georgia, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Germany, Switzerland and Tanzania. Swiss-Belhotel International is one of the world's fastest-growing international hotel and hospitality management groups. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences.Offices are strategically located in Hong Kong, New Zealand, Australia, China, Indonesia, United Arab Emirates, Switzerland and Vietnam covering Oceania, Asia, Europe, Middle East, Africa and India Regions.

*Numbers may fluctuate

For further information visithttps://www.swiss-belhotel.com