An Award-winning Beach Club at the Rixos Premium Dubai JBR Launch a Series of Exciting Events

Dubai, UAE, 9^th November 2022: Diving headfirst into the new season Azure Beach, the award-winning beach club at the Rixos Premium Dubai JBR, has announced the launch of its new swimming pool for adults and a series of exciting events.

The adults-only pool is surrounded by a 1,500 square meter deck space and prime sunbathing area boasting an impressive 56 sets of sunbeds, allowing guests to bask in pool-side splendor like never before. These new additions to Azure Beach’s already impressive picture-perfect setting, exquisite cocktails, cool DJ beats and sophisticated yet lively party mood, guarantee that it is the place to be for grown-up fun in the sun.

Over the years, the beachfront destination has brought incredible events, live entertainment and more to JBR, securing the award-winning beach club’s status as the coolest poolside spot in the city. Fittingly, Azure Beach will celebrate its new adults-only pool with a host of sensational events, all of which will unfold against a backdrop of fabulous views.

Ladies’ Day Extravaganza

Taking the female-focused day to a new level with AED200 only for a sunbed, towel, and five complimentary drinks, visitors can bask in pool-side pampering thanks to a hair-braiding station and glitter bar.

When: Tuesday, 22^nd November

Time: Ladies' Day: 10 am – 8 pm

Time: Braiding & glitter bar: 12 pm – 4 pm

Art Galore

Professional artists and calligraphers will be on hand to customize beach bags and sun hats with tropical graphics, illustrations, and custom monograms.

When: Tuesday, 6^th December

Time: 12 pm – 4 pm

Live entertainment

Drumming up the excitement, the ongoing entertainment will include spirited dancers, contemporary violinists, smooth saxophonists, and a passionate trumpeter.

When: Every day of the week excluding Mondays

Time: 2 pm – 5 pm

Aqua Fitness Classes

In partnership with RAISE Fitness & Wellness – an upscale fitness and wellness facility, guests can energize their mind and body with one-hour long Aqua Fitness classes at the all-new adults-only pool. The classes also offer mini breakfast wraps, choice of tropical coconut chia bowl or freshly made yoghurt with granola and berries, fresh juices, coffee or tea, water and fresh fruits. 

When: Every Monday

Time: 8:30 am – 10 am

“Since we launched five years ago, Azure Beach has earned a well-deserved reputation for delivering amazing experiences and leading the curve with its on-trend offerings. With the launch of the new adults-only pool, we’re thrilled to bring guests an extravaganza of events,” said James Oliver Burton, Managing Director – Daylife Division for Sunset Hospitality.

Entry fees with access to the new adults-only pool, sunbed and towel:

• Mondays – Thursdays: AED300 with AED100 redeemable on food and drinks
• Fridays – Sundays: AED400 with AED200 redeemable on food and drinks

And that’s not all – with every day pass, guests can avail AED100 off on any spa treatment at Naturelife Spa, located at the Rixos Premium JBR and, buy one get one signature cocktail during Cocktail Happy Hour from 7 pm – 9 pm.

*Sunbeds are offered on a first-come, first-served basis.

* Children under the age of 12 will not be permitted to swim in the new pool

Regular opening hours:

• 10 am – 10 pm

About Sunset Hospitality

Founded in 2011, Sunset Hospitality Group is a hospitality investment and management company with a proven success record in delivering high-quality concepts, with unique style and service-focused culture. With a commitment to innovation and quality, the group has developed new pioneering concepts and partnered with acclaimed multinational brands to create new and unique experiences around the world. In Dubai, these concepts include Black Tap, Luigia, Sweet Chick, Joe’s Backyard, Ammos, L’Occitane Café, Azure Beach, DRIFT Beach Dubai, STAGE, MOOD and SUSHISAMBA. For information visit: https://www.sunsethospitality.com/

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