Russia Climbs Rankings to Become Dubai's Second-Largest Source Market In 2021, With UAE Set to Remain the Country's Preferred GCC Destination

Russia has grown to become the second-largest source market for Dubai’s travel and tourism sector in 2021, climbing from eighth place in last year’s rankings. This is according to data released ahead of the next edition of Arabian Travel Market (ATM), which will take place at Dubai World Trade Centre (DWTC) from 9-12 May 2022.

Commissioned by Reed Exhibitions (RX), the organisers of ATM 2022, the Colliers report concluded that the UAE is also likely to retain its status as the preferred GCC destination for Russian visitors over the longer term, accounting for more than 90% of inbound arrivals in 2026.

In addition to the volume of inbound visitors to the UAE, the average spend of Russian travellers is expected to grow significantly between 2021 and 2026, increasing by $85 to reach approximately $1,280 per person during this period. Consequently, the Russian market is on course to surpass $1 billion for the Emirates within the next four years.

Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “The latest figures from Colliers demonstrate that visitors from Russia are playing – and will continue to play – an important role for our region’s travel sector, especially when it comes to the UAE.

“The fact that Dubai was among the first destinations to open its borders to Russian travellers without the need to quarantine has no doubt been a significant factor in the sustained levels of visitation, with 296,000 inbound arrivals to the emirate in 2020.

“Encouragingly, 2021 numbers look set to surpass that figure, with Dubai having welcomed 256,000 visitors from Russia as of the third quarter of the year.”

The Russian market’s average length of stay (ALoS) saw a year-on-year uptick of 74.5% in Q4 2020, growing to 8.2 nights from the 4.7 nights recorded during the corresponding period of the previous year.

Despite ALoS expected to decline gradually in the future as new regional destinations continue to emerge, Colliers researchers predict that drivers such as Expo 2020 Dubai and spillover demand from FIFA World Cup Qatar 2022 will boost inbound arrivals from Russia by 170% in the short term.

“In light of this forecast, the Russian travel and tourism market will be of great interest to ATM 2022 attendees. As such, we will have a dedicated seminar on the Russian market, which will tackle key content on this lucrative market, as well as focusing on attracting leading buyers through our hosted buyer programme,” added Curtis.

The session is organised by Destination of the World News and focuses on the luxury end of the market.

Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Economy and Tourism (DET) – formerly the Department of Tourism and Commerce Marketing (DTCM) – ATM show highlights in 2022 will include, among others, destination summits focused on the key source markets of Saudi Arabia, Russia and India.

Travel Forward, the leading global event for travel technology, will shine a spotlight on next-generation innovations for tourism and hospitality. ATM buyer forums and speed networking events will take place during the four days of the show.

After joining us remotely for ATM 2021, this year will see both the ARIVALDubai@ATM forum and the Global Business Travel Association (GBTA) participate live in Dubai for the first time ever. The dedicated ARIVALDubai@ATM forum will cover current and future trends for tour operators and attractions, focusing on growing business through marketing, technology, distribution, thought leadership and executive-level connections. GBTA, the world’s premier business travel and meetings trade organisation, will deliver the latest business travel content, research and education to help drive the sector’s ongoing recovery and support growth in business travel.

ATM will play an integral role in Arabian Travel Week, a festival of events dedicated to enabling travel professionals from all over the world to collaborate and shape the recovery of the Middle East travel industry through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.

In line with the UAE government’s forward-thinking transition to a 4.5-day, Monday-to-Friday workweek, this year’s edition of ATM will commence on Monday 9 May.

The UAE remains one of the most Covid-secure countries on the planet, with consistently low case rates and robust measures to ensure tourists' safety at every stage of their visit, from arrival to departure. Like its neighbouring emirates, Dubai is committed to maintaining the highest hygiene and safety standards. The World Travel and Tourism Council (WTTC) has endorsed its pandemic management, awarding the city a 'Safe Travels' stamp. 

If you’d like to learn more about ATM, visit wtm.com/atm/en-gb.html.

About Arabian Travel Market (ATM)

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Monday 9 to Thursday 12 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html

Next virtual event: Tuesday 17 to Wednesday 18 May 2022

About Arabian Travel Week

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arrival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.

https://www.wtm.com/arabian-travel-week/en-gb.html     

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

RELX About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors

About World Travel Market

World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.

Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil

http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/