Hotel development in prime GCC tourism destinations growing at six times global average, says ATM
The latest STR report highlights massive hotel development plans in Makkah, Doha, Riyadh, Medina, Muscat, and Dubai
- ATM 2022 organisers expect significant presence at live event from Saudi Arabia, Qatar, Oman and UAE
Despite the pandemic headwinds that the global hospitality industry has had to contend with over the past two years, new hotel development in prime tourism destinations in Saudi Arabia, Qatar, Oman and the UAE, remains substantial even by global standards.
According to new research commissioned by Arabian Travel Market and conducted at the end of 2021 by hotel market intelligence and global benchmarking company STR, Makkah and Doha are both expanding their hotel room inventory by 76%, followed by Riyadh, Medina and Muscat with 66%, 60% and 59% growth respectively.
In Dubai, rooms growth stands at 26%, which is still extraordinary, considering its existing base and following years of continuous hotel development – it is still more than double the global average.
Danielle Curtis, Exhibition Director ME – Arabian Travel Market (ATM), which takes place at the Dubai World Trade Centre on 9-12 May 2022 said, “With the global average sitting at 12% we are witnessing multiple GCC destinations growing at six times those rates.”
“These figures coupled with the ongoing relaxation in travel restrictions, will undoubtedly encourage travel professionals throughout the Middle East and further afield. As such we are expecting a substantial increase in the number of participants at our live event this year, especially Saudi Arabia, Qatar, Oman and the UAE,” she added.
According to the report, there are almost 2.5 million hotel rooms currently under contract around the world, 3.2% or 80,000 rooms of that supply is taking place in Saudi Arabia alone.
Furthermore, although Expo 2020 in Dubai, is now drawing to a close (31 March 2022), the mega event has been the catalyst for accelerated hotel room growth in the UAE with almost 50,000 rooms still due to open across the Emirates.
Following closely behind is Doha with final preparations for the FIFA World Cup 2022 now being put in place. Doha is on track to deliver 23,000 hotel rooms pre- and post-World Cup 2022, adding to the country’s burgeoning hotel property portfolio.
“Whilst the actual numbers may not seem particularly significant in comparison to the global hotel room pipeline, the growth above existing supply is staggering and underlines government strategy to diversify their economies away from hydrocarbon receipts and their confidence in the growth of tourism throughout the region,” said Curtis.
Now in its 29th year and working in collaboration with the Dubai World Trade Centre (DWTC) and Dubai’s Department of Economy and Tourism (DET) – formerly the Department of Tourism and Commerce Marketing (DTCM) – ATM show highlights in 2022 will include, among others, destination summits focused on the key source markets of Saudi Arabia, Russia and India.
One new feature this year will be ATM Travel Tech. Previously called Travel Forward, the rebranded and revamped event will feature the ATM Travel Tech Stage hosting seminars, debates and presentations including pitches from finalists in the brand-new ATM Draper-Aladdin Start-up Competition.
The dedicated ARIVALDubai@ATM forum will cover current and future trends for tour operators and attractions, focusing on growing business through marketing, technology, distribution, thought leadership and executive-level connections.
ATM will once again play an integral role in Arabian Travel Week, a festival of events dedicated to enabling travel professionals from all over the world to collaborate and shape the recovery of the Middle East travel industry through exhibitions, conferences, breakfast briefings, awards, product launches and networking events.
The UAE remains one of the most Covid-secure countries on the planet, with consistently low case rates and robust measures to ensure tourists' safety at every stage of their visit. Like its neighbouring emirates, Dubai is committed to maintaining the highest hygiene and safety standards. The World Travel and Tourism Council (WTTC) has endorsed its pandemic management, awarding the city a 'Safe Travels' stamp.
In line with the UAE government’s forward-thinking transition to a four-and-a-half-day, Monday-to-Friday workweek, this year’s edition of ATM will commence on Monday 9 May.
If you’d like to learn more about ATM, visit wtm.com/atm/en-gb.html.
About Arabian Travel Market (ATM)
Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with attendees from more than 110 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next in-person event: Monday 9 to Thursday 12 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html
Next virtual event: Tuesday 17 to Wednesday 18 May 2022
About Arabian Travel Week
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, as well as Travel Tech. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country sessions.
https://www.wtm.com/arabian-travel-week/en-gb.html
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors
About World Travel Market
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.
WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.
Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
Aashif Shaikh
Mumbai, India