Radisson Hotel Group Announced its Partnership with KRUSH Brands

Radisson Hotel Group announced its partnership with KRUSH Brands, the region’s full-stack, fully-integrated, omnichannel food and beverage (F&B) company, to cater freshly-cooked foods for the wider community. With the first location in Radisson RED Silicon Oasis launched last October 2022, Radisson Hotel Group (RHG) continues to lead the transformation across the region by driving greater value for its guests, partners, and communities.

KRUSH Brands presents a unique business model that provides an economically sustainable and profitable ecosystem for local entrepreneurs to thrive and re-connect with the community, making it a perfect match with the Group’s values and ways of delivering great service and quality for customers.

Through this partnership with KRUSH Brands, Radisson Hotel Group will amplify the dining options available to both its guests and the wider community within the vibrant Silicon Oasis district, by providing a wide array of well-loved brands offered by KRUSH Brands. These include Freedom Pizza, Salad Jar, Wildflower Poke, Rumba, Viking Bageri, Goi, Coco Yogo, and Alannah’s Pastry Boutique. Additional exciting brands will be joining soon, including Inkognito Burger, Real Fried Chicken, The British Butcher, Mercato Centrale, and Cosmic Wings.

Commenting on the partnership, Joseph Chalfoun, Area Restaurants & Bars Director, Middle East & Africa (MEA) said: “The partnership with KRUSH Brands will further enhance Radisson Red’s offerings, ensuring the delivery of outstanding services and a wide array of products to the Silicon Oasis community. As we venture into our cloud kitchen journey, we are excited to work with like-minded people who share the same sustainable values and vision. Aligned with our ways of working, KRUSH shares a people-centric approach, consistently focusing on delivering exceptional experiences to customers. These are values that resonate strongly with the Group and we look forward to further growing our partnership with KRUSH Brands.”

Ian Ohan, Founder & CEO of KRUSH added: “Partnering with Radisson Hotel Group helps us realize our vision of leveraging KRUSH Brands’ ecosystem to unlock value for innovative and strategic partners regionally and abroad. It is a truly progressive hotel company with an eye on the future of hospitality, and we are excited to be on this journey together. Hotels have traditionally focused on maximizing occupancy in their properties with a secondary focus on F&B; however, our ecosystem enables hotels to generate additional revenue from quality F&B delivery to their surrounding communities, provide hotel guests with a greater variety of quality, on-premise food options, putting hotels at the centre of their communities, benefiting both brands and customers.”

As part of Radisson Hotel Group’s vision to grow its footprint and diversify its offerings, the Group will continue working with KRUSH Brands and other like-minded partners to further develop and support innovative concepts, ensuring the consistent delivery of quality F&B services and expanding into other properties in the city and beyond.

About Radisson Hotel Group

The Radisson family of brands can be found around the world in more than 120 countries, with currently over 1,700 hotels in operation and under development. Radisson Hotel Group operates the business in EMEA and APAC with over 1,000 hotels in operation and under development. The international hotel group is rapidly growing with a plan to double the portfolio by 2025. The Group’s overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.

The Radisson family of brands portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.

Radisson Rewards is Radisson Hotel Group’s international rewards program that delivers unique and personalized ways to create memorable moments that matter to its guests. Radisson Rewards offers an exceptional experience for its guests, meeting planners, and travel agents in Europe, Middle East, Africa and Asia Pacific.

Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.

The health and safety of guests and team members remain a top priority for Radisson Hotel Group. All properties across the Group’s portfolio are subject to stringent health and safety requirements, as outlined in the Radisson Hotels Safety Protocol. The Safety Protocol is an integral part of Radisson Hotel Group’s Safety and Security program ensuring we always care for our guests and team members.

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About KRUSH

KRUSH Brands is the only digitally enabled full-stack, fully integrated, omnichannel food and beverage company in the region and the first company to be admitted to the NextGen FDI program supporting innovative technology companies in the UAE. KRUSH Brands has solved economically sustainable delivery. Locale is a community of brands, people and innovators joined by a powerful belief in why good food, good people and good ideas matter.  It is the culmination of KRUSH Brands’ journey to date – awesome, proprietary food technology, efficient, multi-kitchen operations and professional delivery. We are now using our unique ecosystem to up-value strategic real estate assets, support awesome foodpreneurs with amazing food concepts and provide a highly curated, innovative marketplace for our customers with more and better choice. Good Food Matters.