The international brand announces a plant-based menu following a surge in requests for meatless dishes.
Dubai, UAE, 25 May 2021: The popularity of their vegan menu initiative at the beginning of this year has inspired The Coffee Club to launch their Plant-based Summer campaign this June 1, featuring 16 plant-based dishes across their breakfast and mains selection. Blending all the goodness, the plant-based menu will run across all 26 UAE outlets until the end of 2021 and beyond with a promise to continuously refresh their offering, based on popularity and customer preferences.
The campaign will also promote Green Mondays, encouraging guests to eat meat-free one day a week, while extending a 30% discount on all plant-based dishes when dining in on a Monday. Their famous green juices are also included in the promotion, and are packed with immune-boosting ingredients, such as spirulina, kale, celery, ginger, cucumber, broccoli, apple and pear.
New menu items include:
Pitaya Bowl
A blend of dragon fruit, banana, coconut milk and maple syrup topped with kiwi, strawberry, mango, blueberry and chia seeds.
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Tofu Scramble
Turmeric spiced Tofu scramble with portobello mushroom, avocado, kale and roasted peppers. Garnished with spring onion.
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Za'atar Roasted Eggplant and Freekeh Salad
Zaatar roasted eggplant on top of freekeh, fresh parsley, tomatoes, pine nuts, sesame and pumpkin seeds, drizzled with dill and basil tahini
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Plant-based Soba Noodles
Plant-based mince with buckwheat soba noodles, zucchini and carrots in a soy-ginger maple dressing. Topped with sesame seeds and spring onion.
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Grilled Eggplant with Chickpeas
Grilled eggplant served on a bed of chickpea rag of marinara sauce and labneh. Topped with feta cheese and spring onion.
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Supergreen Spirulina
Coconut milk with frozen cucumber, banana, spirulina and maple syrup.
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Whether it's healthy eating habits, ethics or sustainability, consumer diets are changing. Nutritionists have been singing the praises of plant-based food for a while now and in 2021 plant-based eating is more than a trend, it is a flourishing lifestyle. Plant-based Summer is about eating healthier, more balanced and tasty food; so if you're looking to eat plant-based this summer, The Coffee Club should be your go-to.
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About The Coffee Club
Since opening its doors in Brisbane in 1989, The Coffee Club has become Australia's largest home-grown caf group with more than 450 outlets throughout 11 countries. The Coffee Club lives by a simple mission and philosophy of providingGood Food, Great Service and Excellent Coffee. Answering the question"Where will I meet you?"The Coffee Club is well-known for its famous all-day dining menu and serves as a relaxed meeting place for its 40 million annual customers.
The Coffee Club currently has 26 stores across the UAE and can be found in key locations such as Yas Mall, My City Centre Masdar, Abu Dhabi Mall, Dalma Mall, Al Forsan Village, Marsa Al Bateen, Sheikh Zayed Grand Mosque and Al Mushrif Co-operative in Abu Dhabi, while Bawadi Mall and Al Jimi Mall outlets serve guests in Al Ain. In Dubai, The Coffee Club is located at Marina Mall, DIFC, The Springs Souk, City Centre Deira, Onyx Tower, Wasl Vita Mall, Golden Mile at Palm Jumeirah, Times Square Mall, Riverland at Dubai Parks and Resorts, W Cluster in Jumeirah Lakes Towers, Marina Gate at Dubai Marina, Dubai Airport Free Zone Authority (DAFZA) and Bluewaters. The brand has also two outlets in Ras Al Khaimah located at Manar Mall and Grove Village.
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About Liwa Minor
Liwa Minor is a joint venture between Al Nasser Holdings of UAE and Minor International of Thailand.
Al Nasser Holdings currently holds over 70 companies under its umbrella in multiple sectors including retail, steel manufacturing, power, polymers and structural steel, oilfield supplies, product storage, dredging, cathodic protection, real estate, construction, hotels and many more.
The Minor Food is one of Asias largest casual dining and quick service restaurant companies that owns, operates and franchises over 10 food beverages brands and more than 2,000+ outlets in 20 countries across the Asia Pacific. Brands include Burger King, The Pizza Company, The Coffee Club, Dairy Queen, Coffee Hit, Bread Talk, Swensens, Sizzler, Thai Express Riverside and Benihana.
With the partnership, Liwa Minor opened the first of The Coffee Club cafs in January 2015. Since then, it has continued robust growth in the UAE and has plans to open more outlets in the Middle East in the next five years.
