A limited time menu launches ahead of the UAE’s 49th National Day
Dubai, UAE, 29 November 2020: Available until 31st December, popular eatery The Coffee Club has launched 'A Taste of Emirati Cuisine' at all outlets across the UAE. To celebrate the 49th UAE National Day, the limited-time menu reflects the flavours of the region, which, over the years has undergone many changes. The Emirati cuisine which originated in the early days of the United Arab Emirates, today consists of a combination between a Bedouin's diet, a fisherman's diet and farmer's diet.
Created and developed by their culinary team, the four mains and two dessert dishes are a selection of traditional dishes:
Breakfast Balaleet
An Emirati sweet and savoury breakfast with sweetened vermicelli flavoured with cardamon and saffron, topped with an egg omelette.
Saloona Deyay
A traditional stew of chicken and baby marrow, carrots and potatoes. Flavoured with the Emirati spice mix Bezar, cardamon, cloves, turmeric, ginger and green chili. Served with Basmati Rice.
Thareed Laham
Tender lamb cooked in a stew of potatoes, green pumpkin, carrots, tomatoes and Regag Emirati bread. Flavoured with the Emirati spice mix Bezar, cardamon, cloves, cinnamon, turmeric, ginger, garlic, loomi and green chili.
Machboos Samach
Fried Kingfish fillet served with Basmati rice and potatoes. Flavoured with the Emirati spice mix Bezar, cardamon, cinnamon, turmeric, ginger and garlic.
Balaleet
An Emirati delicacy with a modern twist of contrasting sweet and savoury flavours of creamy cheese in a toasted brioche, topped with sweet vermicelli, nuts and caramel sauce.
Luqaimat
A traditional Emirati sweet made of small balls of fried dough, served with a honey orange sauce and roasted white sesame seeds.
"The majority of expats have been living in the UAE for several years and many are yet to savour the local Emirati delicacies that are rich in flavours so we have taken this opportunity to promote the local cuisine in conjunction with the 49th UAE National Day" says Ravi Chandran, CEO of Liwa Minor MENA.
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About The Coffee Club
Since opening its doors in Brisbane in 1989, The Coffee Club has become Australias largest home-grown caf group with more than 450 outlets throughout 11 countries. The Coffee Club lives by a simple mission and philosophy of providing Good Food, Great Service and Excellent Coffee. Answering the question "Where will I meet you?" The Coffee Club is well-known for its famous all-day dining menu and serves as a relaxed meeting place for its 40 million annual customers.
The Coffee Club currently has 29 stores across the UAE and can be found in key locations such as Yas Mall, Masdar City Center, Abu Dhabi Mall, Dalma Mall, Marina Mall, Al Forsan Village, Marsa Al Bateen, Sheikh Zayed Grand Mosque, Liwa Oaks Suites and Al Mushrif Co-operative in Abu Dhabi, while Bawadi Mall and Al Jimi Mall outlets serve guests in Al Ain. In Dubai, The Coffee Club is located at Marina Mall, DIFC, The Springs Souk, City Centre Deira, Onyx Tower, Wasl Vita Mall, Golden Mile at Palm Jumeirah, Times Square Mall, Riverland at Dubai Parks and Resorts, W Cluster in Jumeirah Lakes Towers, Marina Gate at Dubai Marina, Dubai Airport Free Zone Authority (DAFZA) and Bluewaters. The brand has also two outlets in Ras Al Khaimah located at Manar Mall and Grove Village.
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About Liwa Minor
Liwa Minor is a joint venture between Al Nasser Holdings of UAE and Minor International of Thailand. Al Nasser Holdings currently holds over 70 companies under its umbrella in multiple sectors including retail, steel manufacturing, power, polymers and structural steel, oilfield supplies, product storage, dredging, cathodic protection, real estate, construction, hotels and many more.
The Minor Food is one of Asias largest casual dining and quick service restaurant companies that owns, operates and franchises over 10 FB brands and more than 2,000+ outlets in 20 countries across the Asia Pacific. Brands include Burger King, The Pizza Company, The Coffee Club, Dairy Queen, Coffee Hit, Bread Talk, Swensens, Sizzler, Thai Express Riverside and Benihana.
With the partnership, Liwa Minor opened the first of The Coffee Club cafs in January 2015. Since then, it has continued robust growth in the UAE and has plans to open more outlets in the Middle East in the next five years.
