Unnikrishnan Sreekumar Recognized in Hozpitality's Best 30 Finance and Revenue Leaders in the Middle East for 2024
Unnikrishnan cultivates a strict revenue culture within the hotel, encouraging disciplined and smart revenue management methods throughout the organization.
Unnikrishnan Sreekumar, Director of Revenue at Bab Al Qasr, has been honored as one of Hozpitality's Best 30 Finance and Revenue Leaders in the Middle East for 2024.
Unnikrishnan has consistently demonstrated exceptional revenue management skills, surpassing the budgeted revenue by an impressive 10% through his strategic insights and meticulous planning. His targeted business plan led to a 12% revenue increase for the residence complex, showcasing his ability to capitalize on revenue opportunities. Under his leadership, the hotel achieved the highest transient performance with a 37% Average Daily Rate (ADR) increase, driven by his optimal price positioning strategies.
Unnikrishnan has enhanced the hotel's online reputation score, reflecting his commitment to high standards of service and guest satisfaction. His dynamic upselling grid resulted in the best upselling revenue figures to date, significantly boosting ancillary revenue streams. By formulating an effective rate structure, he positively influenced the hotel's commercial performance, ensuring competitive pricing and enhanced revenue generation. His expertise in achieving an optimal business mix led the hotel to exceed the 2024 Year-To-Date budget by 15%, showcasing his exceptional revenue management capabilities.
The overall ADR increase of 14% under his direction contributed significantly to room profitability, highlighting his effectiveness in driving revenue growth. He maintains one of the best e-distribution connectivity cleanliness in the company, ensuring seamless and efficient online distribution channels. With a forecast accuracy deviation of less than 3%, Unnikrishnan demonstrates precision in revenue forecasting and planning. His high rate integrity score of 90% ensures consistent and reliable pricing strategies, maintaining the trust of guests and stakeholders alike.
Unnikrishnan fosters a strict revenue culture within the hotel, promoting disciplined and strategic revenue management practices across the team.
Meela Seenarain
Dubai, United Arab Emirates UAE