Travellers Surprised with Dazzling Diwali Display from British Airways
Surprised customers with a flash mob and showed videos of Diwali stories.
- British Airways celebrates Diwali with surprise Bollywood flash mob in Heathrow Terminal 5 featuring 20 dancers and eight ‘dhol’ drummers
- Travellers recount their Diwali stories in video capturing the festivities
Each year, millions of people around the world gather to celebrate Diwali, the festival of lights. To mark the global festival in style, British Airways surprised unsuspecting customers, many of whom were travelling to celebrate Diwali with friends and family, with a Bollywood inspired performance of music, dance and light, at Heathrow Terminal 5.
British Airways partnered with London-based dance company, The Bollywood Co, to create a Bollywood flash mob performance which was spontaneously staged for a busy terminal of unassuming customers.
The reactions of travellers in Terminal 5 were captured, alongside the performance, in a video which is downloadable below: https://vimeo.com/298955759
The check-in area and its hundreds of travellers were immersed as the celebration was brought to life with a crew of twenty professional dancers and eight drummers (dholwalas), adorned from head to toe in traditional Indian attire. The dancers wowed and stunned on-lookers as they twirled and glided in colours of red, blue and white to the exhilarating beat of the drums.
Robert William, Head of Sales, Asia Pacific & Middle East, British Airways, said “Diwali is all about homecoming and at British Airways, we wanted to make it a special one for our customers. We are delighted to be able to bring alive the most vibrant festival of India at Heathrow and Delhi Terminals and make the customer experience memorable. We continue to strive to create such unforgettable experiences for our valued customers. Wishing everyone including our colleagues and crew across the globe a very Happy Diwali”
During the performance, British Airways cabin crew and customer service staff emerged from the check-in desks, holding tea lights that gently flickered as the dancers performed. They adorned customers with traditional fresh marigold garlands and were encouraged to participate by the dancers.
The celebrations do not stop there, as the customers got a traditional welcome on landing at the Delhi international airport and were presented with tokens, synonymous with the festival. Additionally, on November 7, the airline is treating customers with special surprises throughout the airport, including a Tuk Tuk and beautifully decorated desks.
British Airways currently operates 49 flights a week to India, with double dailies to Delhi and Mumbai and daily service to Hyderabad, Chennai and Bangalore. To book a flight to please visit: ba.com.
About British Airways
British Airways' route network currently serves more than 200 destinations around the world. The airline has been flying to India for over 90 years and currently operates 49 flights a week between London Heathrow and five key cities in India namely Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. From October 2015, customers from Delhi became the first at British Airways globally to experience the most technologically advanced Boeing 787-9 Dreamliner and the new First cabin.
The airline operates from the award-winning London Heathrow Terminal 5 that is exclusive to the customers of British Airways and Iberia Airlines. In March 2018, London Heathrow won the awards for the World’s Best Airport Shopping, Best Airport Terminals (T2 & T5) and came in the World's Top 10 airports at the Skytrax World Airport Awards 2018.
In October 2017, British Airways and its frequent flyer programme, Executive Club, was awarded Best Short-Haul Carrier and Best Frequent Flyer Programme by Business Traveller for the 12th consecutive year. British Airways’ Concorde Room at London Heathrow Terminal 5 was awarded Best Airport
Lounge. The oneworld® alliance, of which British Airways was a founding airline, came in first in the Best Airline Alliance category for the fifth year running. In February 2018, oneworld, of which British Airways was a founding airline, was again named Best Airline Alliance at Business Traveller Cellars in the Sky 2017.
Amit Singh
Mumbai, India
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