The Region’s Ultimate Neo-Culture Festival Set to Open its Doors to Visitors Tomorrow

• From 26 – 30 April, neo-culture experiences from music to food, fashion, art, sports, and gaming await visitors at Yas Bay Waterfront
• Added to the music line-up are British rappers Headie One on 28 April and Digga D on 29 April
• Tickets are available at bredabudhabi.com from AED 50; an exclusive, limited-availability Festival Pass is now available for AED 495
• Every ticket purchased comes with two months of unlimited ad-free music with Anghami Plus

Abu Dhabi, UAE, 25 April 2023: BRED Abu Dhabi, Presented by Hypebeast, the region’s ultimate neo-culture festival, will open its doors to visitors at Yas Bay Waterfront between 26 and 30 April. A jam-packed line-up of entertainment and one-of-a-kind experiences include chart-topping performances by hip-hop and R&B artists, exclusive retail drops, street food concepts and more.

The festival will kick-off with an Opening Party featuring performances by international and regional urban hip-hop and R&B artists including DJ Jazzy Jeff, electronic music icon Omar Souleyman and British Lebanese DJ, Saliah. Between 27-30 April, visitors can also expect live renditions of their favourite tracks by artists including 2 Chainz, Dave East, Armani White, 6LACK, Big Sean, Tagne, Afroto and Balti. Recently added to the jam-packed line-up are British rap superstars Headie One, set to take the stage on 28 April, and Digga D, who will deliver an electrifying performance on 29 April.

Throughout the festival, visitors can expect to see augmented reality artworks by American artist and designer, KAWS. Produced exclusively for BRED Abu Dhabi, the creations were brought to life in partnership with VR and AR production house, Acute Art. Art enthusiasts can also head to the NEO GALLERY where a curated collection of prints, paintings and photography will be on display.

THE ALLEY will be home to a mix of local, regional and international fashion labels rooted in street culture, including limited edition collections and drops by TwoJeys, Astral Labs, Bey&Bey, AOTA, Angel Dust, Socius and Swey. At the festival’s POP Zone, visitors can shop for pieces by brands including Basement Lab, Dedicated, Karrouhat, Love Closely, PAR (Plant Art Repeat), Pointless Act, Since 2087 and SLO. The festival’s HBX Space, an experiential and cultural platform presented by Hypebeast, will bring visitors highly-curated labels including Mallet, Pleasures, Daily Paper, Kicks Crew and Filling Pieces.

Some of the finest street food concepts from around the world are also making their way to BRED. Visitors can get a taste of Southern comfort food at Sweet Chick, or head over to Meltsmiths for melted British cheese toasties. Homemade sandwiches and unique brunch bites will be available at restaurant-meets-streetwear imprint Paperboy Paris, while New York’s first and only Bahrain-owned bakery, Librae Bakery, introduces visitors to a menu influenced by flavours from the Middle East. Hypebeans, the culinary extension of Hypebeast, will also make its way to the festival, offering visitors a beverage menu crafted from a meticulous blend of coffee beans roasted by Japanese artisans.

At THE COURTS, basketball hype courts invite visitors to take part in the grittier and more fast-paced version of the beloved game. Football enthusiasts can also test their skills at the BRED Futsal Courts, or take part in freestyle football shows, tournaments, skill sessions and other challenging activities. For gamers, THE GAME ZONE will be the perfect urban-style hangout space complete with e-gaming setups, tournaments, a BRED Chat/Podcast area, console area, and speaker chillout lounge.

Tickets are on sale through BRED’s official website at www.bredabudhabi.com. General Admission tickets offer visitors full access to BRED Abu Dhabi for one day, excluding concerts and paid attractions (AED 50 on weekdays and AED 75 on weekends). Available in limited quantities, visitors can also get their hands on the Festival Pass for AED 495, guaranteeing them access to the complete festival experience, including concerts. Access to concerts includes BRED Plus passes at AED 195, BRED Fanatic passes at AED 295 and BRED VIP passes at AED 345. VIP tables for the concerts and after-parties at the BRED Arena are also available with prior reservations at +971 55 563 8891.

Festival partners include hospitality partner, White Abu Dhabi and streaming partner, Anghami. With every ticket purchased, festivalgoers can get two months of unlimited ad-free music with Anghami Plus.

Doors will be open from 5 pm to 12 am on 26 and 27 April and from 5 pm to 2 am between 28-30 April.

Website: bredabudhabi.com

Instagram & TikTok: @bredabudhabi

About BRED Abu Dhabi

Launched in 2023, BRED Abu Dhabi is the region’s ultimate neo-culture festival. Held over a five-day period, the event celebrates the region’s creative talent by bringing visitors a packed agenda of performances by regional and international hip-hop and R&B artists, a curated retail experience featuring designs by global streetwear brands, popular street food concepts from across the region and immersive art displays. Through the creative lens of music, fashion, art and sports, BRED spotlights the region’s third-culture individuals and the role of diversity in driving the evolution of neo-culture.

• Website: com
• Instagram: @bredabudhabi
• TikTok: @bredabudhabi

About the Department of Culture and Tourism – Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, creative and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

About Brag

Brag is a UAE-born experiential collective, creating new social patterns that push boundaries and the perception of what you think an event should be. By fostering that creative energy into Brag-worthy content, the company generates events and live activations that build brands and communities. The innovative company’s portfolio consists of iconic projects like Expo Infinite Nights, Jeddah Season 2022 Anime Village Stage, Riyadh Season 2023 Anime Stage, Fashion Forward, Budx FIFA Fan Festival Dubai , Qatar FIFA FanZone, Expo Fan city, Meet D3, International artists' concerts such as Dua Lipa, Enrique Iglesias, Robbie Williams, Kaiser Chiefs, Sole DXB, Dubai Fitness Challenge and the Dubai Food Festival’s Beach Canteen.

Website: https://brag.world

Instagram: @brag.world

About Hypebeast Ltd.

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed media company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX. For more information, visit hypebeast.ltd.

For more information, visit https://hypebeast.com/

About Yas Island

Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events… all within the 25 sq km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall. With hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including MAD and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.