Summary of the First Year of the Campaign and Information on Moving the Study Tour and the Specialty Food Festival
Latest updates on European Apples
The first, very active year of the promotional campaign "Strength of taste, vitamins and colors - meet the quality of apples from Europe", which we implement in the United Arab Emirates, is coming to an end. During this time, we were able to be present at the most important UAE fairs: World of Perishables (WOP) and Gulfood in Dubai, or Sial Middle East in Abu Dhabi, where we could present our fruits and have dozens of b2b meetings with our contractors. We also invited key business representatives and UAE media for a 4-day study visit to Poland, during which they could see for themselves the quality of our production and the beauty of our orchards during the apple harvest.
At that time, we also marked our presence in the UAE media, publishing a dozen or so ads in key Arab and English newspapers, PR notes, being in constant contact with journalists, bloggers and other media representatives. Our ads were also visible on the streets of Dubai and Abu Dhabi - whether on street banners or even taxis. In other words - it was hard not to notice us!
Due to the current situation of the global epidemic COVID-19, some of our activities are unfortunately suspended (planned participation in the Speciality Food Festival fairs in Dubai, study tour from UAE to Poland in April this year), but we do not give up and this time is allocated to and outlining a strategy that will allow our apples to be permanently present in stores and on the tables of UAE residents.
In addition, we would like to inform you that our activities have only been postponed, and not completely canceled. The study tour of the Emirates fruit and media importers will take place as soon as possible (probably in September), while the Specialty Food Festival has a new official date 3-5 November 2020. At this time, we will be after the harvest in the new season, which according to current forecasts will be better than the previous season, which was one of the most difficult in recent years.
Amit Singh
Mumbai, India
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