Sofitel the Palm Dubai Marks Five-year Anniversary with a Series of Significant Achievements
Five Years of Fantastic Feats: Going Green, Transformations and Diversity
Sofitel The Palm Dubai, the unique luxury five-star resort on Dubai’s Palm Jumeirah island, celebrates its five-year anniversary this month with a host of achievements, including its commitment to promote sustainability in the community.
To commemorate welcoming more than 1.5 million guests to date, Sofitel The Palm Dubai will unveil a variety of exclusive dining and spa offers all month long.
Since its inauguration in 2013, Sofitel The Palm Dubai has welcomed guests originating from 215 countries and its 14 restaurants and lounges have served over 4.5 million customers. The resort’s sales team made 145 sales missions in 30 countries, visiting 63 cities, which sums up to total of over 1 million miles travelled by the team in the last five years, equivalent to flying 40 times around the globe.
Christophe Schnyder, General Manager commented: “We are proud to celebrate five years of guests best experiences, which is a result of our dedicated Ambassadors who tirelessly strive to providing memorable stays to our visitors from around the world.”
“We are grateful to every Ambassador who has contributed to our success story, and our loyal guests for whom Sofitel The Palm, is considered a home away from home.”
FIVE YEARS OF GOING GREEN
Since its debut, the resort has gone to great lengths to promote various green initiatives in the community, in line with the Emirate of Dubai’s vision to become the smartest, happiest and most sustainable city in the world. Throughout operations, Sofitel The Palm Dubai has committed to empowering guests and UAE residents to make sustainable decisions that contribute to protecting the environment and natural resources.
Looking at structures, the resort has 50% of its hot water generated through solar panels installed on the roof, covering an area of 530 square meters, and generating 2,200 kw of heat output per day. The entire air-conditioning condensation drains are connected to the irrigation tank which is recycled to be used for the resort’s landscaped areas covering 27,000 square meters.
Within the property, incandescent lamps have been completely phased out in public areas and guest rooms and replaced with energy-saving LED/CFL lamps. This has resulted in almost 1,000,000 kwh of energy being saved so far. Meanwhile, the consumption of energy units such as water, electricity, gas and diesel are continuously monitored in the resort, helping manage the resources and manpower more efficiently while delivering the required quality and service.
The resort operates an efficient recycling program, in line with AccorHotel’s Planet 21 - with 450 tons of paper and cardboard, 115 tons of plastic, and 145 tons of glass bottles so far recycled - which has resulted in almost 30% of resort waste being diverted from landfills. This has generated an environmental equivalent saving of 10,500 trees, over 2.5 million kwh of energy, over 4 million gallons of water, 36,500 pounds of air emissions, and 380,000 liters of oil.
Additionally, all hazardous waste, such as bulbs, batteries, chemical cans, and electronic waste is disposed of in a responsible manner through a government approved agency.
Finally, Sofitel The Palm Dubai is proudly committed to volunteer in community events and has taken part in initiatives including UAE Clean-Up Day, Earth Hour and Global Earth Day. It has also donated 480kg of used soap to developing countries through Soap for Hope Program.
FIVE YEARS OF TRANSFORMATIONS
As part of its commitment to adapt to an ever-changing hospitality market, Sofitel The Palm Dubai has continuously strived to enhance and upgrade its offerings to adapt to the needs of guests. Continuously committing to investing to ever-changing trends and needs, the resort has undergone a series of renovations since opening to ensure guests create memorable and lasting experiences.
The resort’s award-winning SoSPA has seen the addition of a Hammam and couples’ relaxation area, as well as the introduction of HydraFacialsTM, one of the first spas to offer this treatment in five-star hotels.
Meanwhile, an extension has been added to SoFIT gym to offer guests an outdoor gym experience with an MMA boxing ring and cross-fit stations.
Finally, Laguna Lounge was launched as a new outdoor dining venue with views overlooking the Palm, offering the perfect spot to sit back and enjoy the sunset.
Little guests haven’t been left out; additional kids facilities have been added to the popular kids’ club to cater to children of different ages.
Looking ahead, Sofitel The Palm Dubai is currently working on a new Middle Eastern restaurant, due to launch in 2019.
FIVE YEARS OF DIVERSITY
Sofitel The Palm Dubai is proud to employ Ambassadors and welcome guests from all over the world, including high-profile VIPs, celebrities and royalty.
The resort has hosted travelers from territories, including the United Kingdom, Germany and France – the strongest markets from Europe – along with the GCC, China and India.
Schnyder concluded: “We remain committed to offering our guests the most rewarding experiences in a relaxing environment for years to come. We are confident that, not only will we continue to innovate and lead by example, but we will also continue to commit to revolutionizing, and encouraging others in joining us to create change.”
About Sofitel
Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with over 120 chic and remarkable hotels in the world’s most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes such notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour and Sofitel Bali Nusa Dua Beach Resort. Sofitel is part of AccorHotels, a world-leading travel and lifestyle group which invites travelers to feel welcome at more than 4,200 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe.
About Sofitel The Palm Dubai
Sofitel The Palm Dubai has been established as a symbol of elegance and charm. Built with 361 rooms and suites and 182 serviced apartments, the resort resembles a combination of French grace, Polynesian architecture and Arabian hospitality. The French Polynesian-inspired luxury beach resort offers panoramic vistas of the blue Arabian Gulf, leaving its guests in awe of all the elements that blend together in harmony, not to mention the lush award-winning vertical gardens created by the renowned botanist Patrick Blanc.
With 14 different restaurants and lounges, the resort provides its guests with an unforgettable dining experience exploring the world through international cuisines with menus designed to perfection. To dive into a luxurious sanctuary of bliss, the state-of-art SoSPA offers revitalizing massages, facials and body treatments in an idyllic Polynesian setting. Other facilities like Amura Kids Club, SoFIT, ballrooms and conference rooms make Sofitel The Palm Dubai the perfect destination for leisure and business, presenting its guests with the best bespoke services for a magnificent stay.
Sofitel The Palm Dubai attained over 40 local and international accolades for its outstanding performance in hospitality excellence since its opening. Few of the significant awards to highlight are Middle East Hotel Awards for Best Environmental Innovations & Best Use of Innovative Technology in 2014 and Emirates Green Building Council Awards for Green Hotel of the Year in 2015. In 2016, the resort won Middle East Hotel Award for Best 5* Hotel and Time Out Kids Award for Best Family Beach Club. As a recognition for its true commitment towards sustainability, the resort won Dubai Sustainable Tourism Awards for Best 5* Sustainable Resort, followed by Middle East Hospitality Awards for Most Innovative Hotel Feature of the Year and Best Gym of the Year in 2018. Furthermore, Sofitel The Palm Dubai won World Travel Awards for Leading Green Hotel, Leading Themed Resort and World’s Leading Luxury Hotel Apartments for four consecutive years, adding to the list of honorable awards.
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Amit Singh
Mumbai, India
Excellent Company For Hospitality Professionals