Shannon Somaza Recognized in Hozpitality's Best Sales, Marketing, and PR Leaders in the Middle East 2025
Shannon’s ability to seamlessly blend analytical insight with creative problem-solving has solidified her as a visionary leader in hospitality marketing, fueling continued success and growth at Radisson Hotel Group.
Shannon Somaza, Head of Marketing, PR and Communications, Radisson Hotel Group has been recognized in Hozpitality's Best 30 Sales, Marketing, and PR Leaders in the Middle East 2025.
Shannon Somaza is a dynamic and results-driven Marketing and Communications leader with a wealth of experience spanning industries such as FMCG, hospitality, and digital platforms. With a solid foundation in corporate communications and public relations, she excels at developing data-driven strategies that boost brand awareness, engage users, and drive revenue growth.
Throughout her career, Shannon has led cross-functional teams to develop high-impact marketing campaigns, manage strategic partnerships, and elevate brand positioning. Her expertise in multi-channel marketing, content strategy, digital advertising, and corporate reputation management has enabled her to execute successful global PR initiatives and optimize social media strategies—both paid and organic. Shannon's knack for market expansion and targeted engagement strategies has solidified her as a key player in the hospitality marketing space.
Currently, Shannon heads marketing, PR, and communications for Radisson Hotel Dubai DAMAC Hills. In this role, she plays a pivotal part in shaping the hotel's brand presence and driving market penetration. Her previous roles at Heura Foods and Softonic International have equipped her with a global perspective, allowing her to navigate diverse markets with strategic insight and cultural sensitivity.
Shannon holds a Master’s in Corporate and Marketing Communication from IE University, in addition to a background in business administration. Fluent in Spanish and English and with knowledge of French, she thrives in fast-paced environments, leveraging her expertise to drive growth and foster audience engagement.
Her ability to combine analytical thinking with creative problem-solving has positioned Shannon as an influential leader in hospitality marketing, setting the stage for continued success and expansion at Radisson Hotel Group.
Meela Seenarain
Dubai, United Arab Emirates UAE