Seera Group Partners with Hilton to Strengthen its Global Hospitality Network

Riyadh, KSA; December 13, 2020:Seera Group, the largest travel and tourism company in the Middle East, has signed a global agreement with Hilton, one of the leading hospitality companies in the world.

The direct connectivity distribution agreement with Hilton will provide Seera Group customers access to the hotel chain's current global portfolio of more than 6,300 properties in 118 countries and territories at affordable rates. The agreement also enables Seera to promote destinations where these hotels are located to visitors from Saudi Arabia, United Arab Emirates, Egypt, Bahrain, Kuwait, and beyond.

The agreement will also provide Hilton access to Seera Group's diverse business entities such as Almosafer, the group's flagship consumer travel brand and the leading travel brand in KSA; tajawal, it's online travel agency in the UAE; and Discover Saudi, Seera's dedicated destination management company, further strengthening Hilton's visibility and sales. Additionally, travel partners of Seera's Corporate and Government business elaa, as well as agents working with Mawasim, the group's Hajj and Umrah business, will get access to best available rates and increased availability. As Seera Group readies for the post-pandemic travel rebound, the new partnership complements its strategy to drive growth, partnering with hotels in different markets, as they mark their progressive reopening.

Abdullah Al-Dawood, Group CEO of Seera Group, said:"As the leading travel and tourism company in the Middle East region, we have consistently focused on redefining the hospitality experience and setting new industry benchmarks. Through our partnership with Hilton, we are expanding our hotel portfolio that will accelerate our business growth and enable our customers to enjoy exceptional hospitality experiences across a wide destination network."

Commenting on the signing,Stijn Bastiaens, Vice President and Commercial Director, Middle East, Africa and Turkey, Hilton, said,"We are delighted to have signed the direct connectivity distribution agreement which allows us access to Seera's overseas offices, as well as additional channels such as Almosafer. Hilton and Seera Group have worked together for more than 15 years and this agreement brings even further value to our partnership. We look forward to offering Seera's guests exceptional experiences at our properties, all backed by our global Hilton CleanStay programme which provides travellers with enhanced standards of cleanliness during all aspects of their stay with us."

With this partnership, Seera's customers benefit from an extensive global footprint and property portfolio that Hilton offers enjoying competitive rates and last-minute availability. Seera has cutting-edge online travel platforms on the web, mobile web and, app, as well as retail travel agencies across the Kingdom. Seera is also the largest corporate and government travel services provider in Saudi Arabia.

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About Seera:

Seera is the leading provider of diverse travel services in the Middle East and North Africa region. With its balanced portfolio of brands across five verticals, Seera is regarded as the most knowledgeable and accomplished travel service provider. The Group is a significant contributor to the growth of the domestic, inbound and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region. Providing technology-powered travel services for consumers, businesses, government partners and pilgrims, Seera offers the opportunity to travel in the Kingdom, across the region, and beyond, like never before. Seera's strategic business units as below:

• Elaa, Seera's travel management company, leading in the Corporate and Government sector in KSA
• Mawasim, Seera's wholesale tour operator for HajjandUmrah
• Almosafer, the flagship brand of Seeras consumer travel business unit
• tajawal, a leading online travel agency in the UAE
• Lumi, Seera's car rental and leasing brand
• Discover Saudi, Seeras dedicated destination management company

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