Region’s Neo-Culture Festival Opens with a Bang!

• Tickets are available at bredabudhabi.com for AED 75
• Every ticket purchased comes with two months of unlimited ad-free music with Anghami Plus

Abu Dhabi, UAE, 28 April 2023: BRED Abu Dhabi, presented by Hypebeast, the region’s ultimate neo-culture festival, opened with a bang on 26 April, bringing visitors a star-studded line-up of performances by international and regional artists including, Omar Souleyman, and Jazzy Jeff. A night of exhilarating performances at the festival’s Opening Party was followed by a celebration of 50 years of hip hop with Def Jam featuring Armani White, 2 Chainz, and Dave East at the BRED Arena Stage on 27 April.

The weekend has even more in store for visitors, with performances by 6LACK, Headie One, Lina Makoul, and Ahmed Santa on 28 April. Big Sean, Freek, Giggs, and Digga D will take the stage on 29 April. Five days of non-stop jams will come to an end at the BRED Closing Party with foot-tapping beats by Balti, Afroto, Tagne, The Synaptik, El Rass, and Narcy.

Bringing visitors one-of-a-kind experiences rooted in street-culture, the festival – named after the “Born and Bred” idiom and the glory of ‘Black and Red’ sneakers – is a celebration of the region’s urban scene and delivers a packed agenda from exclusive fashion and retail drops to street food concepts and much more.

Visitors can check out a mix of local, regional and international fashion labels at THE ALLEY, with exclusive drops, such as the Travis Scott X Jordan 1 Low sneakers that dropped on Day 1, in collaboration with Paperboy and amongst few. Indulge in mouth-watering street-food from around the world, including Meltsmith, Librae Bakery, Sweet Chick, Hypebeans, and Ravi. Featuring basketball hype and futsal games, THE COURTS invites visitors to test out their goal-scoring skills with freestyle football shows, tournaments, skill sessions and other challenging activities, including an Iconic Dunk Show. For gaming enthusiasts, THE GAME ZONE is the perfect urban-style hangout space complete with e-gaming setups, tournaments, a BRED Chat/Podcast area, console area, and speaker chillout lounge.

Tickets are on sale through BRED’s official website at www.bredabudhabi.com. General Admission tickets offer visitors full access to BRED Abu Dhabi for one day, excluding concerts and paid attractions (AED 75 on weekends). With every ticket purchased, festivalgoers can get two months of unlimited ad-free music with Anghami Plus. Access to concerts includes BRED Plus passes at AED 195, BRED Fanatic passes at AED 295 and BRED VIP passes at AED 345. VIP tables for the concerts and after parties at the BRED Arena are also available with prior reservations at +971 55 563 8891.

Festival partners include hospitality partner, White Abu Dhabi, streaming partner, Anghami, and artist transportation partner, Infiniti.

Doors will be open 5pm to 2am until 30 April.

Website: bredabudhabi.com

Instagram & TikTok: @bredabudhabi

About BRED Abu Dhabi

Launched in 2023, BRED Abu Dhabi is the region’s ultimate neo-culture festival. Held over a five-day period, the event celebrates the region’s creative talent by bringing visitors a packed agenda of performances by regional and international hip-hop and R&B artists, a curated retail experience featuring designs by global streetwear brands, popular street food concepts from across the region and immersive art displays. Through the creative lens of music, fashion, art and sports, BRED spotlights the region’s third-culture individuals and the role of diversity in driving the evolution of neo-culture.

• Website: com
• Instagram: @bredabudhabi
• TikTok: @bredabudhabi

About the Department of Culture and Tourism – Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, creative and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

About Brag

Brag is a UAE-born experiential collective, creates new social patterns that push boundaries and the perception of what you think an event should be. By fostering that creative energy into Brag-worthy content, the company generates events and live activations that build brands and communities. The innovative company’s portfolio consists of iconic projects like Expo Infinite Nights, Jeddah Season 2022 Anime Village Stage, Riyadh Season 2023 Anime Stage, Fashion Forward, Budx FIFA Fan Festival Dubai , Qatar FIFA FanZone, Expo Fan city, Meet D3, International artists' concerts such as Dua Lipa, Enrique Iglesias, Robbie Williams, Kaiser Chiefs, Sole DXB, Dubai Fitness Challenge and the Dubai Food Festival’s Beach Canteen.

Website: https://brag.world

Instagram: @brag.world

About Hypebeast Ltd.

Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed media company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX. For more information, visit hypebeast.ltd.

For more information, visit https://hypebeast.com/

About Yas Island

Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events… all within the 25 sq km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall. With hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including MAD and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.