Ras Al Khaimah Development Authority Joins Forces with The Frontline Heroes Office

• The Frontline Heroes Office aims to provide sustainable solutions to recognise and address the priorities of frontline professionals across the UAE during crises and emergencies
• Ras Al Khaimah Tourism Development Authority with support of the Frontline Heroes Office aims to showcase the Emirates appreciation for frontline heroes
• The Frontline Heroes Office plans to help over 80,000 registered frontline professionals across the UAE

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As the COVID-19 pandemic hit, RAKTDA took quick action and launched several support initiatives aimed at its hospitality, leisure and development partners to lay the strong foundations for the sectors'recovery. The Authority has now made strong strides towards achieving its recovery goals and aims to pay it forward to the nation's heroes, who made these achievements possible by putting themselves on the frontline in service to the country and ensuring the populations wellbeing and safety.

As part of this programme, RAKTDA, has secured the partnership of various tourism and hospitality entities in Ras Al Khaimah to offer a host of benefits, preferential rates and discounts to the UAE's frontline heroes when visiting the Emirate. Partners include ToroVerde Ras Al Khaimah, Suwaidi Pearls, Adventurati amongst others, through whom frontline professionals can avail experiences and outdoor activities at discounted rates. Several hospitality partners across the Emirate have also launched dedicated packages and inclusive offers to honour the countrys heroes, and offer them a well-deserved chance to relax, recoup and reenergise. Hotel partners include; the Hilton Hotels and Resorts in Ras Al Khaimah, The Cover Rotana Resort Ras Al Khaimah, Marjan Island Resort and Spa and many more.

"We recognise the immense efforts and dedication of our frontline heroes over the past year while ensuring the nation's safety and wellbeing. We would like to take this opportunity to honour their commitment to this responsibility and show our gratitude through a series of dedicated offers and benefits that they can avail when they visit Ras Al Khaimah,"saidRaki Phillips, CEO, Ras Al Khaimah Tourism Development Authority. He goes on to add,"It is with great pleasure that we welcome the nations heroes for a well-deserved break to enjoy the Emirates diverse entertainment and hospitality offering."

Her Excellency Professor Maha Barakat, Director General of the Frontline Heroes Office commented,"The Frontline Heroes Office strives to acknowledge the dedicated efforts of the country's heroes, working with partners on exclusive offerings to express the nations gratitude. With the help of Ras Al Khaimah Tourism Development Authority and its array of partners we are able to continue to reward and recognise the heroic efforts of the countrys frontline professionals and their immeasurable actions to protect the UAE and its community."

RAKTDA extends its sincerest appreciation and salutes the brave men and women on the frontline for their commitment to the UAE as they continue to protect our communities. The Authority is honoured to recognise the everyday acts of heroism and show its support to frontline professionals in collaboration with the Frontline Heroes Office.

Adventure, culture and leisure partners of Ras Al Khaimah Tourism Development Authority that will be participating in the initiative include:

• Jebel Jais Viewing Deck Park: Free entrance
• Adventurati Outdoor Guided Tours Climbing Trekking Canyoning: Discount of 10% until 31st January 2021
• Bedouin Oasis: Special rate for frontline professionals on all activities
• Suwaidi Pearls: Discount of 30 % on Suwaidi Pearl Farm tour
• Travco L.L.C: Desert safari for three persons in Dubai at a discounted price of AED 150 per person
• TONIGUY Ras Al Khaimah: Discount of 10% on all colour, cutting and styling services excluding Kerastraight treatment
• The Dunes: 15% discount on published rates
• Beyond Action: Discount of 20% for a Day Trip, Discount of 15% an overnight stay
• Toroverde Ras Al Khaimah: Discount of 25% on tickets across the Jebel Jais Flight, Jais Sky Tour and Jais Sky Maze

Hospitality partners of RAKTDA that will be participating in the initiative include:

• Hilton Garden Inn Ras Al Khaimah, Hilton Ras Al Khaimah Resort Spa, Waldorf Astoria Ras Al Khaimah and DoubleTree by Hilton: With the Frontline Thanks offer, guests can enjoy a relaxing experience to recoup and reenergise while saving up to 25% off their getaway. Extra flexibility with free early departure, early check in and late check out for Hilton Honours members is offered
• Rixos Bab Al Bahr: Discount of 20% on all-inclusive room rate
• Citymax Hotels: Discount of 20% on best available rate, discount of 30% on food beverages at any outlets and discount of 50% on laundry at the Citymax Ras Al Khaimah
• The Cove Rotana: Discount of 20% on best available rate, discount of 15% on food beverages
• BM Hotels and Resorts:
• BM Beach Hotel offers room rates starting from AED 225, until December 30, 2020
• BM Beach Resort offers room rates starting from AED 260 until December 30, 2020
• Marjan Island Resort Spa: Offers room rates starting from AED 200
• Pullman Hotels and Resorts: Offers room rates staring from AED 200

The offers will be available to frontline professionals entered in the Registry established by the Frontline Heroes Office including healthcare practitioners, police, essential service providers, crisis managers, security and emergency service providers, humanitarian agencies, sterilization personnel and volunteers.

Frontline heroes supporting the UAEs response to COVID-19 should check with their employers to confirm that they are registered with the Frontline Heroes Office. They can visithttps://visitrasalkhaimah.com/frontline-heroes/to learn more about the vast range of offers and benefits.

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About the Frontline Heroes Office

The Frontline Heroes Office, established in July 2020 by Presidential Decree under the Chairmanship of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces is dedicated to recognizing and caring for those working on the frontline.

The Office is mandated to listen and respond to the challenges and priorities of the UAEs frontline professionals, implement short-term and long-term solutions to directly address those needs, as well as ensure those who sacrifice and put themselves at risk to protect the people of the UAE are nationally recognized and celebrated. The Frontline Heroes Office will deliver on its mandate through partnerships and collaborations with government entities, the private sector and the wider community across the Emirates through a wide range of initiatives and special programs that directly support frontline heroes.

The Frontline Heroes Office has established a comprehensive national Registry of over 80,000 frontline professionals and volunteers actively protecting the UAE and its residents in the fight against COVID-19. The new Registry is a significant milestone in an initiative to care for and champion those who put themselves on the frontline in service to the people of the UAE.

The Registry was created by the Frontline Heroes Office and collates data from people on the frontline provided directly by entities at the federal and emirate level involved in the pandemic response, including those entities under the umbrella of the National Crisis and Emergency Management Authority (NCEMA), and licensed healthcare facilities in every emirate. It covers the full spectrum of UAE citizens and expatriates who have put themselves on the frontline in service to the country, including healthcare practitioners, police, essential service providers, crisis managers, security and emergency service providers, humanitarian agencies, sterilization personnel and volunteers.

For more details please visitwww.frontlineheroes.ae

Instagram:@frontlineheroesuae

Facebook:@frontlineheroesuae

Hashtags: #FrontlineHeroesUAE

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About Ras Al Khaimah Tourism Development Authority (RAKTDA)

The Ras Al Khaimah Tourism Development Authority (TDA) was established in May 2011 under the government of Ras Al Khaimah. In order to attract 1.5 million visitors by 2021, and 3 million visitors by 2025, the Ras Al Khaimah TDA aims to develop the Emirates tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Ras Al Khaimah TDA has a government mandate to license, regulate and monitor the Emirates tourism and hospitality industry.

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