Radisson RED Brand Debuts in the Middle East at Dubai Digital Park
Set to be Radisson Hotel Group’s newest kid on the block of rapidly expanding brands across the Middle East, Radisson RED is coming to Dubai this February.
Located at Dubai Digital Park, in Dubai’s first-ever smart city project built with the latest AI and IOT technologies. Radisson RED Dubai Silicon Oasis brings RED’s forward-thinking style to the desert. Presenting a playful twist on conventional hotel stays, culinary hangouts with a casual feel, buzzing social scenes, integrated technology and bold design personality, it comprises 104 contemporary designed rooms, 8 suites and 59 apartments made with millennial nomads in mind.
The first-ever Radisson RED in the Middle East, Dubai residents and visitors alike can expect RED signatures such as laid back service for an easy atmosphere, multiple social hubs throughout the hotel, design concepts that tune into the local and meeting spaces delivered with contemporary flair. Connection is key, so every Radisson RED guarantees high-speed WIFI, digiwalls, I-Work stations and TV streaming devices. F&B is flexible – from buzzing round-the-clock social spaces to grab and go concepts for cravings that turn up unexpectedly. Fashion, music and art are top of the list meaning bold art-pieces and installations round every corner, region-led collaborations, mood music in communal spaces and dressed down RED teams to keep things casual.
Stuart Birkwood, Radisson RED Dubai Silicon Oasis’ enigmatic Curator commented: “We can’t wait to unleash the RED brand onto Dubai’s exciting hospitality market. We love our location in Dubai’s first smart city and we look forward to Dubai Digital Park growing around us into the epicentre of the UAE’s advancing technology. RED brings innovation, fun and a fresh approach to the city’s social scene – with artwork created by local talents and integrated technology such as our digital social streaming content wall. Roll on opening day, when we paint Dubai RED.”
Radisson RED Dubai Silicon Oasis will be at the centre of Dubai Digital Park with a promenade of various food and restaurant outlets along with a business centre and dedicated meeting facilities connected to the property.
About Radisson RED
Radisson RED® is an upscale, select service hotel brand that presents a playful twist on the conventional. Radisson RED® hotels inject new life into hospitality through informal services where anything goes, a social scene that’s waiting to be shared and bold design that kick-starts the fun. Radisson RED® hotels are in vibrant, urban locations where travelers have the unique opportunity to tailor their stay to their style. Guests and professional business partners can enhance their experience with Radisson RED® by participating in Radisson Rewards™, a global loyalty program offering exceptional benefits and rewards.
Radisson RED® is a part of the Radisson Hotel Group which also includes Radisson Collection™, Radisson Blu®, Radisson®, Park Plaza®, Park Inn® by Radisson, Country Inn & Suites® by Radisson and prizeotel.
For reservations and more information visit, radissonred.com.
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About Radisson Hotel Group
Radisson Hotel Group is one of the world's largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit and being uniquely 100% Carbon Neutral.
More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.
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Amit Singh
Mumbai, India
Excellent Company For Hospitality Professionals