Premier Inn Headhunts the Brightest and Youngest Hotel Inspectors in the UAE
The hotel was certified as “family friendly” by 14 junior hotel inspectors
April 2019, Dubai, UAE – The newly opened Premier Inn Dubai Al Jaddaf has been officially certified as “family friendly” by 14 junior hotel inspectors aged 3 – 8 years old, who inspected the hotel last week.
Continuously catering to families, the hotel group launched a 24-hour social media campaign to find the brightest inspectors with the aim of getting their family-friendly seal of approval. And who better to do this than the community’s youngest guests.
The team of 14 junior hotel inspectors were selected to put Premier Inn Dubai Al Jaddaf under the microscope, following its opening in March. Every junior hotel inspector received an “Inspector Kit” which included a magnifying glass, white lab coat, inspector badge, and clipboard with a scorecard. The “quality tour” started with a taste test in Nuevo Restaurant where the inspectors made their own pizzas and cookies and enjoyed eating every last bite. They were then ushered to the reception area where they made notes of how friendly the reception team was when welcoming young guests.
The next task took the inspectors to the guest room, which was checked for cleanliness, and most importantly bed bounciness, further confirming Premier Inn’s brand promise of a good night’s sleep guaranteed thanks to the super-comfy signature Hypnos beds. The final task was to inspect the pool and ensure area was safe for swimming and relaxing.
“I like coming to Premier Inn because the staff are friendly, the rooms are spacious, and the bed is soft and comfortable. The bathrooms are clean and nice. I also enjoyed making my own pizza, it was very delicious!” says Mikhail, aged 8.
“My favourite part was eating the cake that I made. And bouncing on the beds was a lot of fun!” confirms Freddie, aged 6.
“The Junior Hotel Inspector campaign was very important for us as it not only affirmed how family-friendly Premier Inn is as a brand, but it also offered our community’s youngest generation to learn about the different elements of the hotel industry. With every activity, whether checking the guest room or inspecting the swimming pool, our management team explained important steps required to deliver the best guest experience” says Adam Nicholls, Managing Director, Premier Inn Middle East
Officially inaugurated by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Group, the flagship property has announced an irresistible summer offer of AED 99 valid for stays until 30th September but hurry, availability is limited. To find out more, please visit premierinn.com. Terms & Conditions apply.
Media Library with the sneak peek video can be viewed here.
About Premier Inn (UAE)
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Whether you’re visiting for tourism or business, you can look forward to your upcoming stay in the UAE with Premier Inn Hotels. Situated in prime locations in Dubai and Abu Dhabi, Premier Inn offers you an affordable award-winning experience with easy access to key business and tourist attractions in the country. Book your stay in one of our Premier Inn Hotels in the UAE and enjoy a relaxing and memorable experience. Premier Inn’s existing portfolio of hotels in the Middle East are:
- Abu Dhabi Capital Centre
- Abu Dhabi International Airport
- Dubai Ibn Battuta Mall
- Dubai International Airport
- Dubai Investments Park
- Dubai Silicon Oasis
- Dubai Al Jaddaf
About Premier Inn (UK)
Premier Inn was named the UK's top-rated hotel chain for 2018 according to Which? With over 750 hotels and more than 72,000 bedrooms across the UK and Ireland, Premier Inn guests are never far from a great night's sleep at fantastic value prices. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.
All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.
Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. The business has been awarded the Best UK Family Hotel in the TripAdvisor Travellers' Choice Awards for the 2nd year running, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award.
Great Ormond Street Hospital Children's Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened in January 2018. The next phase of the partnership will see Premier Inn guests and team members raising funds towards the new Great Ormond Street Hospital Sight and Sound Centre. The centre, due to open in 2020, will be the first dedicated medical facility for children with sight and hearing loss in the UK.
Outside of the UK, you will find Premier Inns in the Middle East and Germany with plans to expand in Ireland. Premier Inn has exciting expansion plans in the German market, it opened its first hotel in Frankfurt in 2016 and the business has a further 30 Premier Inn hotels in its secured pipeline in Germany.
Amit Singh
Mumbai, India
Excellent Company For Hospitality Professionals