Palladium Hotel Group Partners with Brooklyn Nets for 2019-20 Season
Highlights of the agreement include branding elements, in-game activation and a digital content series.
IBIZA, SPAIN – January 8, 2020 – Palladium Hotel Group today announced a season-long sponsorship agreement with the Brooklyn Nets. This marks the Spain-based hotel company’s first sponsorship of a National Basketball Association (NBA) team.
As part of the agreement, Palladium Hotel Group branding elements will appear at Barclays Center, the home of the Brooklyn Nets. Additionally, both parties will produce a digital content series featuring the team and the hotel company’s properties and Palladium Hotel Group will conduct an experiential activation at a game later this season.
“We are thrilled to embark on this partnership with the Brooklyn Nets,” said Pilar Arizmendi-Stewart, the company’s Vice President of Sales & Marketing, the Americas. “The partnership provides several opportunities for Palladium Hotel Group to engage fans within New York City – one of our most important North American markets – and surrounding areas.”
“We’re proud to partner with Palladium Hotel Group this season,” said Bryan Calka, Senior Vice President of Global Partnerships & Strategy. “It is a priority of ours to spread brand awareness and build a strong fan base both at home and abroad, and this alliance will help elevate the Brooklyn Nets on a global scale.”
The partnership agreement follows Palladium Hotel Group’s September 2019 announcement that the company will be the official main sponsor of Real Madrid Basketball for the next three seasons. Together, the company’s partnerships with the Brooklyn Nets and Real Madrid Basketball represent the next step in its commitment to sports. Palladium Hotel Group’s properties offer a wide variety of sports facilities and activities for their guests, including fully-equipped fitness centers with the latest technology, agreements with golf courses through the Palladium Golf seal, as well as basketball courts, beach volleyball, football fields, and paddle and tennis courts.
In February 2019, the Rafa Nadal Tennis Centre at the Grand Palladium Costa Mujeres Resort & Spa and TRS Coral Hotel in Costa Mujeres (Cancun), Mexico opened. The only facility of its kind in North America, the Centre offers programs developed by the world’s leading tennis professionals that encompass the personal values, physical preparation and mental strategies that Nadal acquired during his more than 15 years playing professional tennis.
About Palladium Hotel Group
Palladium Hotel Group is a Spanish hotel chain with nearly fifty years of experience. The chain has 50 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates 10 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, BLESS Collection Hotels, Ayre Hoteles, Only YOU Hotels, as well as licensed brand Hard Rock Hotels in Ibiza and Tenerife. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM). www.palladiumhotelgroup.com
Amit Singh
Mumbai, India
Excellent Company For Hospitality Professionals