Palladium Hotel Group Curates Exclusive Ibiza Playlist for All Hotels

• The musical experience at Palladium Hotel Group hotels reaches a new level under the guidance of DJ and producer Sebastian Gamboa, who has over 30 years of experience playing in Ibiza's best clubs and is a benchmark for house music around the world.
• Over the next few months, it will be implemented in Only YOU Hotels, BLESS Collection Hotels, Grand Palladium HotelsandResorts and TRS Hotels.

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Madrid, Spain(January 12,2021) -Palladium Hotel Groupis joining forces with Ibiza Songs a group of experts in creating brand identity through music to personalize the musical style of its hotels.

Following analysis of the audience and other characteristics of the brand, playlists comprising different themes and melodies are being curated for each hotel's different spaces, thus placing music as a fundamental element of sensory marketing.

This new collaboration between Palladium Hotel Group and Ibiza Songs will lead to the creation of unique and exclusive environments at the company's hotels, with playlists customized according to the customer profile of each hotel brand. The music will be manually updated regularly, removing the need for robot algorithms, and the playlists will also include relevant service information for the guests of each hotel.

The playlists will be created using a personalized branding study and the advice of the technical experts in music and will complete the identity of each brand with the latest in sensory marketing.

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Costa Mujeres already has a soundtrack

Ibiza Songs music marketing is already being implemented in some of the company's hotels. Personalized playlists are being played in some thirty spaces around the properties in Costa Mujeres, Mexico. Over the next few months, it will also be rolled out at the hotels belonging to the Only YOU Hotels, BLESS Collection Hotels, Grand Palladium HotelsandResorts and TRS Hotels brands.

The initiative reflects Palladium Hotel Groups ongoingcommitment to create unique experiences that turn its customers into fans and is another step in ensuring excellence and customer experience of the highest quality in the groups hotels.

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A team led by Sebastian Gamboa

DJ and producer Sebastian Gamboa is in charge of Ibiza Songs, along with Victor Nebot. With more than 30 years of experience as a resident in the best clubs in Ibiza, he has become a benchmark for house music around the world. Throughout his career, Sebastianhas composed thirteen albums and produced fourteen compilations, among which is"La Vida,"from the Purple Music label, made with David Penn. In addition, he has been recognized as Best Ibiza DJ at the prestigious DJ Awards (2007), Best Soulful Deep House DJ at Deejay Mags (2009), Best Ibiza DJ at the DJ Oners (2011) and producer of the Best Compilation of the year in Muchoticket (2014 and 2015).

Sebastian Gamboa, DJ and Co-Founder CEO of Ibiza Songs, highlights the significance of this agreement with Palladium Hotel Group:"For Ibiza Songs as well as for me in particular, it is with great pride and at the same time a challenge to take over the management of the musical content of this well-respected hotel group. For companies like ours, it is very important to look at a personalized musical proposal for each business, always focusing on a better customer experience. This is our raison-d'etre."

The Global Director of Operations of Palladium Hotel Group, Raul Benito, explains that success in modern hospitality"is based on transmitting personalised experiences to our clients by taking care of the small details, and a very important part is sensory marketing. At Palladium Hotel Group we have been taking care of the musical content of our hotels for years, and now we have wanted to make a qualitative leap on a global level by allying ourselves with Sebas Gamboa and his Ibiza Songs team who, from one of the world's most important music destinations, Ibiza, will develop the musical content of each of our brands in a personalized way. It is a pleasure to work with this great professional, friend, and great connoisseur of our hotels."

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Ibiza, home of music

Music has always been a very present element in all the Palladium Hotel Group hotels. The hotel group, of Ibizan origin, has an important link with the island's characteristic musical environment.

Since the 70s, Ibiza has been the cradle of electronic music and a meeting point for the best DJs and professionals in the sector. The Palladium Hotel Group hotels are home to some of the best clubs, beach clubs and entertainment areas on the island, and now, thanks to the collaboration with Ibiza Songs, all the spaces in the group's properties will enhance their musical environment with playlists customized according to the type of hotel, its audience, the time of day and other elements to ensure a unique and unforgettable sensory experience.

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About Palladium Hotel Group

Palladium Hotel Group is a Spanish hotel chain with fifty years of experience. The chain has 48 hotels and more than 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Italy and Brazil, and operates 10 brands: TRS Hotels, Grand Palladium Hotels Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels Resorts,UshuaaUnexpected Hotels, BLESS Collection Hotels, Ayre Hoteles, Only YOU Hotels, as well as licensed brand Hard Rock Hotels in Ibiza and Tenerife. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by GrupoEmpresasMatutes(GEM).www.palladiumhotelgroup.com