Mohannad Thabet named in Hozpitality Best 30 Sales and Marketing Powerlist for the Middle East 2024

With a career characterized by strategic innovations, successful campaigns, and a penchant for pushing the boundaries of conventional marketing, Mohannad has established himself as a seasoned professional in the dynamic landscape of marketing and communications.

Currently serving as the Marketing and Communications Manager at Address Sky View, a 5-star property under the prestigious Emaar Hospitality Group, Mohannad's journey is marked by notable achievements and impactful contributions. Since assuming his role in February 2023, Mohannad has played a pivotal role in defining marketing objectives, ensuring brand consistency, and developing comprehensive plans for the hotel. His leadership has been instrumental in creating engaging marketing collateral, overseeing digital campaigns, and fostering lasting relationships with media outlets.

Before his current role, Mohannad was the Marketing Campaign Manager at Brand Ripplr, the largest Influencer Marketing Agency in the Middle East and North Africa. He executed influential digital campaigns for renowned brands, including Visa, Disney, PepsiCo, Zara, Warner Bros, Porsche, KFC, and many more. He showcased his influencer marketing, campaign strategies, and client liaison prowess.

During his tenure as a Marketing and Communications Executive at Address Beach Resort from 2020 to 2022, Mohannad played a pivotal role in building the property's social media presence, driving the pre-opening, and opening of the hotel, and achieving remarkable success in brand growth. His strategic acumen was evident in launching successful flash sale campaigns, hosting influential celebrities, and conducting professional film and photoshoots.

Mohannad's journey also includes roles as a Graphic Designer at Jokoka and Noon, where he showcased his creative prowess by producing visually compelling designs and managing high-profile photoshoots. His experience in the e-commerce domain provided a unique perspective on the intersection of design and consumer engagement.

Armed with a Bachelor of Science in Architectural Engineering from Ajman University, Mohannad combines his analytical skills with a creative mindset in his work. His extensive skill set includes digital marketing, social media management, graphic design, business development, photography, and video production.

Outside his professional roles, Mohannad's commitment to environmental sustainability is evident. In April 2018, he won first place in the Go Green Competition at the 5th Ajman International Conference of Environment.

In the ever-evolving marketing world, Mohannad Thabet has proven his ability as a dynamic leader, an out-of-the-box thinker, and a craftsman of compelling narratives, consistently pushing the boundaries of what's possible in the digital age. His journey exemplifies a career and a dedication to shaping the stories that define brands.

Mohannad, as the Marketing and Communications Manager at Emaar Hospitality Group, oversees a comprehensive array of responsibilities to enhance brand visibility, engagement, and communication effectiveness. Since joining in February 2023, his role has been instrumental in shaping and executing marketing strategies aligned with the goals and objectives of Emaar and Address Hotels + Resorts.

One of Mohannad's core responsibilities involves developing and implementing marketing strategies tailored to resonate with the target audience while reinforcing the brand identity of Emaar and its affiliated properties. This includes overseeing online, print, and broadcast channels to ensure a cohesive and impactful approach.

In addition to marketing strategy, Mohannad is actively involved in managing public relations efforts and maintaining positive relationships with media, press, and other stakeholders. Handling media inquiries, coordinating press releases, and organizing events are integral components of this role, contributing to Emaar Hospitality Group's overall reputation and visibility.